Case Studies

Success Stories and Digital Transformation

Food & Beverage

– E-Commerce

CaffèLab is a Tuscan brand specialized  in specialty coffee, blends and tools for coffee.

The client’s goal was to increase revenue and return on ad spend (ROAS) from Paid channels.

4,79x

Blended ROAS

+2%

Blended ROAS increase

3,45x

ROAS Google

+9%

Average Order Value Google

+4%

Average Order Value Facebook

Manufacturer and Retailer in Lighting Industry

– E-Commerce

Stefi Illuminazione is a Tuscan brand that has been operating in the interior lighting industry for over 40 years.

The client’s goal was to increase Brand Awareness and, consequently, sales and turnover.

The results obtained during the collaboration period derive from the implementation of constantly optimized and various types of campaigns.

3,84x

ROAS Google

3x

ROAS Facebook

Retailer in DIY Industry

– E-Commerce

Our client operates in the DIY sector with e-commerce and physical store in Marcianise (Caserta).

The goal was to increase sales and ROAS from e-commerce by maximizing the return on advertising expenses.

The results we have obtained are the result of constant monitoring and optimization.

+15%

Average Order Value (YOY)

6,8x

ROAS Google YOY (Primary Channel)

2,02x

ROAS Facebook YOY (Secondary Channel)

Fashion Industry

– E-Commerce

Our client operates in the Fashion sector offering sustainable clothes made from textile scraps and waste in order to take advantage of the circular economy.

The goal was to increase revenue and ROAS from Paid channels.

Thanks to a studied and constantly optimized strategy, these are the results we have obtained.

+673%

Reveneu from Paid Channel (YOY)

+80%

AD Spend Facebook YOY

+407%

Conversion Rate Paid Channel YoY

+328%

AD Spend Google YOY

Automotive

– Lead Generation

Our client’s goal was to generate a greater number of contacts interested in buying cars.

We have studied a plan that integrates the strategic aspect to the creation of the creatives necessary for Google and Facebook Ads and we have implemented Email Marketing & Marketing Automation.

+1027

Leads Generated | Facebook

282

Leads Generated | Google Ads

7,40€

CPL | Facebook

12,8€

CPL | Google

Heating & Air Conditioning

– E-Commerce

Discover all the amazing results achieved with a brand operating in the heating & Air Conditioning sector!

Goals:

  • Increase Conversions and Returns deriving from Shopping Campaigns.
  • Reduction and Stabilization of the Cost of Purchasing Shopping Campaigns.
  • Increased Return on Investment.

Results:

+ 2.279,55& di ROAS Shoping
-90,1% CPA Shopping
2x Budget Increase

+2279,56%

ROAS Shopping

-90,1%​

CPA Shopping

2x

Budget Increased

Lighting Sector​

– E-Commerce

Imagine you have a business that is already good offline.

And Suddenly, at the most useful moment, opening up to the Online market.

Why not expand to the max?

+600%

E-Commerce Reveneu

+537%

Transactions

+10%

Average Order

4,3x

ROAS

Educational Sector​

– Lead Generation

Another case in which you don’t have to give up and find the right partner to help you achieve your goals.

In this case The Client, a player who has been operating in the online training sector for several years in the Italian market, has for many years invested in Paid campaigns through different channels Without Ever Achieving satisfactory results, both in terms of CPL (Cost per Lead), that of CPA (Cost per Acquisition / action), and of ROAS (Return on Advertising Spending).

The client’s objectives were clear right from the start:

  • Reduction of CPL,
  • Reduction of CPA,
  • Increase in Number of Subscribers,
  • Satisfactory ROAS.

+17.362

Leads

-79,5%

CPL

7x

ROAS

+350%

New Students

-59%

CPA

Dental Sector

– Web Development & Seo

A Historic Dental Practice in Central Italy was not quite up to date and risked being crushed by the New Realities of the area:

Unresponsive website and not mobile friendly.
Heavy antique design
No SEO Optimization for Search Engines.

Webgas has identified and solved all the problems and finally pushed the activity of the studio towards a new and prosperous era.

+1.380

New Leads from Organic Research

+1.200%

Click

+800%

Impression

+600%

CTR

Skincare Sector

– E-Commerce

The Client had already invested in Media Buying without great success before meeting us.

He was a bit skeptical about investing due to his past experiences.

After working with us, not only he changed his mind, his E-commerce has achieved very ambitious growth targets!

  • Increase the number of
    E-Commerce transactions (+ 1400%)
  • Increase the E-Commerce Conversion Rate (+ 276.12%)
  • Increase ROAS (6.7x)

€12,9

Facebook Cost per Purchase

+7.041,6

Facebook Ads Conversion Value

+279%

Facebook ADS ROAS

+2.23%

Google Ads Conversion Rate

+20.625,9

Google Ads Conversion Rate

+609%

Google Ads ROAS

Cosmetics Sector

– E-Commerce, Pay per Clic

The Client is a player operating in the italian cosmetics sector.

Before meet us he had invested in Media Buying without being able to achieve satisfactory ROAS results.

Together with Webgas he got excellent returns on his favorite channels.

5,5x

Facebook ROAS

3,3x

Google ADS ROAS

Food Sector

– Lead Generation, Pay per Clic

A new adventure with great satisfaction for this Startup that operates in the Italian Food sector.

Being a very young Startup, it had not invested large budgets in Media Buying activities yet.

Its investment proved profitable!

+3.212%

New Leads

2,03€

CPL

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Don’t miss this opportunity!

Rule the market on the hottest days

Become a master of conversions and watch your profits reach for the sky with our comprehensive Black Friday & Blue Monday Checklist.

Black Friday | Exit intent popup form | ENG

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