Rifò Lab

The strategy was built around a structured performance framework designed to scale Rifò’s digital presence while maintaining alignment with its brand values. It began with the definition of a clear conversion funnel and the implementation of robust tracking systems to ensure accurate data collection and performance measurement.

Paid media activities were then activated across Google and Facebook, with a strong focus on segmented Shopping campaigns and brand protection. Continuous optimization, feed enhancement, and performance monitoring through interactive dashboards supported sustainable growth and scalable results.

During the project, a structured set of operational activities was implemented to support Rifò’s digital growth. The team defined the conversion funnel, set up advertising campaigns and tracking systems, and activated paid media across Google and Facebook.

Particular attention was given to Shopping campaigns, brand protection initiatives, and product feed optimization to ensure efficiency and relevance. Performance was continuously monitored and optimized through interactive Data Studio dashboards.

• Definition of the conversion funnel

• Setup of advertising campaigns and tracking systems

• Management of static and dynamic Facebook Ads campaigns

• Management of Google Ads campaigns, with a focus on segmented Shopping and brand protection

• Product feed optimization on Google Merchant Center

• Ongoing optimization and performance monitoring

• Reporting through interactive Google Data Studio dashboards