Background & Goals
Our client is a brand that has been in the Automotive industry for over 20 years.
The client’s main goal is to generate more leads interested in buying cars.
Strategy and Actions
We suggested an action plan to the client, including initial setup activities and ongoing optimization actions for the tracking and campaign improvement part.
Some of the key activities identified are:
- Realization ofConversion Funnel
- Realization of Performing Landing Pages Optimized with a view to C.R.O. (Conversion Rate Optimization)
- Realization of Static Visual Creatives(Images and Carousels) and Performing Custom Videos.
- Email Marketing & Marketing Automation
- Performing Google and Facebook Ads Campaigns
- Interactive and Integrative Dashboard for data visualization