Case Study
Pay Per Click - Food Sector
Background & Goals
The Client is a Startup operating in the Italian Food sector.
Being a new Startup, the client had never invested large budgets in Media Buying activities.
The objectives to be achieved in the first period of collaboration were defined together and can be summarized in:
Strategy and Actions
Initially, WebGas proposed an action plan including initial setup activities and ongoing optimization actions.
Some of the key activities identified were:
Already in the first testing period, excellent results were achieved in terms of qualified Leads and CPL.
In fact, already from the second month of collaboration, some campaigns targeted on audiences for better performing interests and lookalike have been scaled.
The results achieved in the collaboration period: August 2020 - December 2020 can be summarized in the following KPIs:
+3.212%New Leads
+3.212% Leads
2,03€CPL
Cost per Lead = 2.03€