Case Study

CaffèLab

Driving growth through data, optimization, and sustainable CPA

Food & Beverage

CaffèLab

CaffèLab is a Tuscan brand specialized in specialty coffee, blends and coffee tools. Both niche products and more commercial blends can be found on the online store. The target buyers are individuals and companies both in Italy and abroad. In the specialty coffee niche in Italy, the store stands out from its competitors in terms of the level and variety of its assortment.

That's how we handle our clients

The strategy was built around a structured performance framework focused on scalability and efficiency. It included the definition of the customer journey and conversion funnel, supported by advanced tracking systems and continuous data analysis aligned with the growth of the advertising budget.

Campaigns across Google and Facebook were optimized through segmentation, sculpting, and ongoing CPA stabilization, while budget scaling was carefully managed to maintain sustainable acquisition costs. Performance was monitored through integrated dashboards to enable data-driven decisions and continuous improvement.

Overview

What we did

During the project, WebGas implemented a series of operational activities aimed at improving campaign performance and ensuring scalable growth. The team defined the customer journey and conversion funnel, set up advertising campaigns across Google and Facebook, and continuously monitored performance through advanced tracking and data analysis.

Campaign segmentation, CPA optimization, and budget scaling were managed to maintain efficiency while increasing investment levels. An integrated dashboard was also developed to provide clear and actionable insights, supporting ongoing optimization and decision-making.

  • Definition of the customer journey and conversion funnel

  • Technical setup and management of Google Ads and Facebook Ads campaigns

  • Continuous data measurement and performance analysis aligned with budget growth

  • Segmentation and sculpting of Search and Performance Max campaigns

  • CPA reduction and stabilization on Google Ads

  • Purchase cost reduction and stabilization on Facebook Ads

  • Budget scaling across Google and Facebook Ads

  • Creation of an interactive and integrative Data Studio dashboard

Business results

These are the amazing results we achieved during our collaboration with the client

+24,5%Blended ROAS Increase
+5%AOV Facebook
+9%AOV Google
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Customer's review

Design and development

Project Goals

A brand distinguished by a desire to promote and share a passion for responsibly and sustainably grown coffee, transforming its consumption into a nuanced sensory experience, CaffèLab required a marketing operation aimed at increasing revenue and return on ad spend (ROAS) from Paid channels. This objective, was pursued through the execution of continuous optimization actions for the tracking and improvement part of the ads campaigns.

Creativity & Strategy

On the graphics and design side, the advertising campaigns we managed for this client are distinguished by the creation of colorful and dynamic materials, where the energy of coffee is shown through high contrasts, bright hues and placement of decorative elements in line with the style of the Brand and aimed at drawing the user’s attention to the most relevant content of each message. On the strategic level, we optimized advertising performance for CaffèLab by defining the Customer Journey, setting up Facebook and Google Ads campaigns, analyzing data, and creating an interactive dashboard on the Data Studio platform. Back to Portfolio

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