Background & Goals
Our client is a retailer operating in the DIY sector, with an e-commerce and a physical store in Marcianise (Caserta).
Considering the business’ growth, the client’s main goal is to increase sales from the online channel (e-commerce), maximizing the return on ad spend.
Strategy and Actions
In the first strategy session with the client, we suggested a strategic action plan which included an initial setup of campaigns and tracking systems, periodic optimization and constant update.
We carried out the following key activities:
- Definition ofConversion Funnel.
- Campaigns SetupandTracking.
- Static and Dynamic Facebook Ads and Google Ads Campaigns, with main focus on Google through Shopping campaigns segmented and of Brand Protection.
- Feed Optimization on Merchant Center.
- Reporting via Dashborard Interactive Data Studio.