Handy Fai da Te – Performance Marketing

Background & Goals

Our client is a retailer operating in the DIY sector, with an e-commerce and a physical store in Marcianise (Caserta).

Considering the business’ growth, the client’s main goal is to increase sales from the online channel (e-commerce), maximizing the return on ad spend.

Handy Fai da te strategy

Strategy and Actions

In the first strategy session with the client, we suggested a strategic action plan which included an initial setup of campaigns and tracking systems, periodic optimization and constant update.

We carried out the following key activities:

  • Definition ofConversion Funnel.
  • Campaigns SetupandTracking.
  • Static and Dynamic Facebook Ads and Google Ads Campaigns, with main focus on Google through Shopping campaigns segmented and of Brand Protection.
  • Feed Optimization on Merchant Center.
  • Reporting via Dashborard Interactive Data Studio.

Results

The results achieved during the period of cooperation
April 2021 - April 2022 can be summarized as follows.

6,8x

ROAS Google YoY
Conversion costs (CPA) decrease of 24% from the previous period and an Average Order Value increase of 15% annual.

+15%

Average Order Value YoY
+15% Average amount of a single order

2,02x

ROAS Facebook YoY
Average ROAS of 2.02 per year

Customer's Review

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Grazie per aver compilato il modulo.

Verrai ricontattato entro 48 ore lavorative dal nostro team. 

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