Handy Fai da Te - Performance Marketing

The project was built around a structured performance strategy designed to support the growth of the e-commerce channel. The approach combined a clear definition of the conversion funnel with a strong focus on measurement and tracking, enabling continuous optimization over time.

Media investments were strategically allocated across search and paid social, with particular emphasis on Google Shopping and brand protection activities, ensuring efficiency, scalability, and maximum return on ad spend.

During the initial phase of the project, a series of operational activities were carried out to support the activation and optimization of the e-commerce channel. These included the setup of advertising campaigns and tracking systems, as well as ongoing optimization actions based on performance data.

The work focused on managing paid media across search and social platforms, improving product feed quality, and ensuring clear and accessible reporting through interactive dashboards to monitor results over time.

• Definition of the conversion funnel

• Setup and tracking of advertising campaigns

• Management of static and dynamic Facebook Ads campaigns

• Management of Google Ads campaigns, with a focus on Shopping and brand protection

• Product feed optimization on Google Merchant Center

• Performance reporting through interactive Data Studio dashboards