Guides & Articles
Everything we have learned, written down.
Facebook Ads vs Google Ads: questions to ask yourself when choosing which platform to invest in.
In this article we will explain the differences between Facebook Ads and Google Ads, the two most popular advertising platforms, the goals you can achieve on each platform, the visual differences between the two, and the advantages of each to grow your business or brand.
Is your E-Commerce not selling? 8 possible causes and solutions
Are you trying to figure out why your e-commerce isn’t selling? In this article I will point you to 8 possible causes and their solutions to improve it!
How much should you invest in advertising? Find out by calculating your MER
The ‘article defines the concept of MER and efficiency of marketing expenditures for the purpose of identifying the ideal advertising budget while avoiding overspending.
How to optimize your ads? Optimization rules and best practices for your campaigns
In this article, I’ll give you some tips on how to optimize and scale your Facebook and Google Ads campaigns
Video campaign: guide and tips for your YouTube ad
In this article you will find the various types of Youtube ads and practical tips for creating an effective video campaign based on your Business goals.
Generating leads: 6 elements to leverage to acquire contacts
In this article I will explain why generating leads is essential to making your company competitive and growing your business.
Discover the benefits of Shopify Plus: Optimize your online store
Are you considering migrating to Shopify Plus for your e-commerce? In this article I will provide you with a detailed guide to the benefits of the Plus version.
Reduce wasted advertising budget on Google Ads with portfolio bidding strategies with maximum CPC
Learn how to avoid wasting budget on Google Ads with this super advanced bidding technique.
Attribution models in Google Analytics 4: Conversion analysis guide
Google Analytics 4 offers a variety of conversion attribution models to help you better understand the conversion path of your users. In this article you will find out what different attribution models are available and how to choose one that suits your needs.
Remarketing and Paid Advertising: Why is it critical in an online advertising strategy?
Let’s find out together why remarketing is a must-have in defining and implementing online paid advertising strategies.
UGC (User Generated Content) Creations.
Welcome to this new article where we are going to talk about the creatives for our Facebook Ads. More specifically, we are going to address a particular type of creative: UGC User Generated Content.
Google Analytics 4 (GA4) vs. Google Universal Analytics (UA): What’s new and what’s different
The main differences between Google Universal Analytics (UA) and Google Analytics 4 (GA4) Google’s new tracking and measurement software.
The Data Discrepancies between Facebook Ads Pixel and Google Analytics
Are you analyzing the data from the Facebook panel and comparing it to Google Analytics, but you don’t see the same number of transactions, revenue or leads generated? Discover the Reasons why.
The 3 Essential Ingredients to make Your Online Business Grow.
The 3 key ingredients for online growth are: Solutions Ecosystem, Relationships and Community, and Customer Acquisition System. Come and discover them all in detail.
Email marketing metrics: the 9 essentials to monitor for your strategy
Do you really know all the email marketing metrics to monitor to optimize your campaigns? In this article I will point out the 9 that you should monitor consistently.