Guides & Articles
Everything we have learned, written down.
From agency to platform: why we built Uptonica
After 15 years growing Shopify brands, we turned our method into an AI platform. It is called Uptonica. Here is why.
AI-Powered Conversational Agents: The new way to Improve Customer Experience with 3 powereful AI Features
Discover how Wizy.Pro’s AI-Powered Conversational Agents can transform your brand’s customer interactions with hyper-personalized and data-driven…
Guide to Gmail and Yahoo’s new AntiSpam email policies in 2024
In February 2024, Yahoo and Gmail introduced significant changes in the Antispam policy of email sending, requiring ready adaptability by email…
Replatforming and Migration to Shopify Plus: Essential Guide
Check out our guide to successful replatforming on Shopify Plus. From replatforming needs assessment to planning, customization, data migration and…
Facebook Lead Ads: A Complete Guide to Generate Hot Leads on Meta Platforms with These Campaign Types
Master Facebook Lead Ads with our comprehensive guide. Learn how to create, optimize, and integrate effective Lead Ads campaigns on Meta platforms to…
Hot Leads: What They Are and How to Generate Them
Discover effective strategies for identifying, attracting and converting hot leads in your business. This article delves into the importance of warm leads…
Google Ads vs Facebook Ads: which platform to choose to maximize your ROAS?
Discover the definitive guide on Google Ads vs Facebook Ads: in-depth comparison, advantages, disadvantages and best practices for your digital marketing.…
What is Klaviyo used for? Cost, Functionality and Usage
Discover how Klaviyo revolutionizes marketing automation: advanced personalization, dynamic segmentation and detailed analytics to transform your…
What is HubSpot for? Learn about Costs, Features and Usage
Learn what HubSpot is for and how it can revolutionize your digital marketing strategy. Explore CRM features, automation, analytics and reporting, and…
Facebook Ads Funnel for e-commerce: steps and campaigns needed
Facebook’s advertising platform represents a huge opportunity for ecommerce businesses looking to achieve revenue and profit growth goals. Defining a…
Writing in SEO Optics – Guidelines + 1 BONUS
This article highlights, in the form of an SEO checklist, best practices for writing SEO-friendly content to be indexed on search engines (Google, Bing…
Creativity Facebook Ads: find out with the right KPIs if they are performing
In this article you will discover the KPIs that allow you to really understand whether your Facebook Ads creative is working or not.
Facebook Ads: a guide to campaign goals
The ‘article describes the main types of campaign goals that can be implemented in the Facebook Ads platform.
How to create effective copy and creative for your Facebook Ads
In this article you will find some useful hints, examples and ideas for creating and improving your copy and Ads.
Dynamic Ads on Facebook: the DPAs and DABAs.
This article defines dynamic ads on Facebook, analyzing the benefits of them as well as listing some practical tips for their optimization.
Facebook Ads vs Google Ads: questions to ask yourself when choosing which platform to invest in.
In this article we will explain the differences between Facebook Ads and Google Ads, the two most popular advertising platforms, the goals you can achieve…
Is your E-Commerce not selling? 8 possible causes and solutions
Are you trying to figure out why your e-commerce isn’t selling? In this article I will point you to 8 possible causes and their solutions to improve it!
How much should you invest in advertising? Find out by calculating your MER
The ‘article defines the concept of MER and efficiency of marketing expenditures for the purpose of identifying the ideal advertising budget while…
How to optimize your ads? Optimization rules and best practices for your campaigns
In this article, I’ll give you some tips on how to optimize and scale your Facebook and Google Ads campaigns
Video campaign: guide and tips for your YouTube ad
In this article you will find the various types of Youtube ads and practical tips for creating an effective video campaign based on your Business goals.
Generating leads: 6 elements to leverage to acquire contacts
In this article I will explain why generating leads is essential to making your company competitive and growing your business.
Discover the benefits of Shopify Plus: Optimize your online store
Are you considering migrating to Shopify Plus for your e-commerce? In this article I will provide you with a detailed guide to the benefits of the Plus…
Reduce wasted advertising budget on Google Ads with portfolio bidding strategies with maximum CPC
Learn how to avoid wasting budget on Google Ads with this super advanced bidding technique.
Attribution models in Google Analytics 4: Conversion analysis guide
Google Analytics 4 offers a variety of conversion attribution models to help you better understand the conversion path of your users. In this article you…
Remarketing and Paid Advertising: Why is it critical in an online advertising strategy?
Let’s find out together why remarketing is a must-have in defining and implementing online paid advertising strategies.
UGC (User Generated Content) Creations.
Welcome to this new article where we are going to talk about the creatives for our Facebook Ads. More specifically, we are going to address a particular…
Google Analytics 4 (GA4) vs. Google Universal Analytics (UA): What’s new and what’s different
The main differences between Google Universal Analytics (UA) and Google Analytics 4 (GA4) Google’s new tracking and measurement software.
The Data Discrepancies between Facebook Ads Pixel and Google Analytics
Are you analyzing the data from the Facebook panel and comparing it to Google Analytics, but you don’t see the same number of transactions, revenue or…
The 3 Essential Ingredients to make Your Online Business Grow.
The 3 key ingredients for online growth are: Solutions Ecosystem, Relationships and Community, and Customer Acquisition System. Come and discover them all…
Email marketing metrics: the 9 essentials to monitor for your strategy
Do you really know all the email marketing metrics to monitor to optimize your campaigns? In this article I will point out the 9 that you should monitor…