Email Marketing
Guide to Gmail and Yahoo’s new AntiSpam email policies in 2024
In February 2024, Yahoo and Gmail introduced significant changes in the Antispam policy of email sending, requiring ready adaptability by email professionals.
E-commerce
Replatforming and Migration to Shopify Plus: Essential Guide
Check out our guide to successful replatforming on Shopify Plus. From replatforming needs assessment to planning, customization, data migration and post-launch strategies, learn how to optimize your e-commerce presence for growth and innovation
Facebook Ads
Facebook Lead Ads: A Complete Guide to Generate Hot Leads on Meta Platforms with These Campaign Types
Master Facebook Lead Ads with our comprehensive guide. Learn how to create, optimize, and integrate effective Lead Ads campaigns on Meta platforms to boost your digital marketing and generate high-quality leads. Perfect for businesses looking to enhance online engagement and conversion. Get expert tips and strategies now!
Ads
Hot Leads: What They Are and How to Generate Them
Discover effective strategies for identifying, attracting and converting hot leads in your business. This article delves into the importance of warm leads in digital marketing, offering practical advice on how to generate high-quality leads and turn them into loyal customers. Learn how to optimize your sales funnel, leverage technology like HubSpot, and get inspiration from real case studies. Ideal for marketers and entrepreneurs seeking to enhance their digital strategy.
Ads
Google Ads vs Facebook Ads: which platform to choose to maximize your ROAS?
Discover the definitive guide on Google Ads vs Facebook Ads: in-depth comparison, advantages, disadvantages and best practices for your digital marketing. Get expert insights on how to maximize ROI with Webgas.net, your strategic partner in Performance Marketing & Digital Growth.
Email Marketing
What is Klaviyo used for? Cost, Functionality and Usage
Discover how Klaviyo revolutionizes marketing automation: advanced personalization, dynamic segmentation and detailed analytics to transform your e-commerce strategy. Optimize your campaigns now!
Email Marketing
What is HubSpot for? Learn about Costs, Features and Usage
Learn what HubSpot is for and how it can revolutionize your digital marketing strategy. Explore CRM features, automation, analytics and reporting, and more. Read our complete guide to understand the benefits of HubSpot and how it can help your business grow. Find out all the details.
Ads
Facebook Ads Funnel for e-commerce: steps and campaigns needed
Facebook’s advertising platform represents a huge opportunity for ecommerce businesses looking to achieve revenue and profit growth goals. Defining a Facebook Ads Funnel helps the brand make the most of these opportunities and counteract opposing pitfalls.
Ads
Writing in SEO Optics – Guidelines + 1 BONUS
This article highlights, in the form of an SEO checklist, best practices for writing SEO-friendly content to be indexed on search engines (Google, Bing etc.).
Ads
Creativity Facebook Ads: find out with the right KPIs if they are performing
In this article you will discover the KPIs that allow you to really understand whether your Facebook Ads creative is working or not.
Ads
Facebook Ads: a guide to campaign goals
The ‘article describes the main types of campaign goals that can be implemented in the Facebook Ads platform.
Ads
How to create effective copy and creative for your Facebook Ads
In this article you will find some useful hints, examples and ideas for creating and improving your copy and Ads.
