Calcolatore MER di Breakeven by Webgas.net
Calcola in pochi semplici passi il MER di Breakeven del tuo business online e scopri il punto in cui le tue attività di marketing generano profitti.
MER di Breakeven (Margin Efficiency Ratio)
Il MER, acronimo inglese di Marketing Efficiency Ratio (Indice di Efficienza del Marketing in italiano), detto anche “ROAS Complessivo” misura le performance complessiva degli sforzi effettuati nelle varie campagne di digital marketing ed è semplicemente il rapporto tra ricavi totali e spese totali sostenute, considerando tutti i vari canali e le campagne pubblicitarie, in un dato periodo temporale.
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