Since 2013 Ischia SPAEH has managed the Fonte delle Ninfe Nitrodi spring on the island of Ischia, using its thermal water to create face, body and hair care. We renewed the online store around its bond with the Spring, building a journey that guides every customer to the right products.
Online orders
May–October, compared with the previous yearOrders from returning customers
May–October, compared with the previous yearOrders above the free gift threshold, among those with free shipping
In Italy, up from 28% before the giftMarkets served with tailored content and rules
Italy, Germany, United Kingdom, United StatesOnline revenue in October
Compared with October 2025The Fonte delle Ninfe Nitrodi spring, a heritage no competitor can replicate
Products sorted by line and type, following the classic logic of an online shop
Customers in Italy, Germany, the United Kingdom and the United States, plus wellness professionals
The website was a catalogue: it showed the products, but it didn't tell where they come from or help people choose.
The Spring, the one thing nobody can copy, only came after the products.
Internal lines and product types, with no help to understand what your skin needs.
No advice and no reason to complete the routine.
Foreign markets and professionals without a journey designed for them.
The story starts from the history of the Fonte delle Ninfe Nitrodi and leads to the products, not the other way round. Every product page combines the role of Nitrodi Water with the information you need to choose.
Customers browse by skin needs, body areas and product type. The quiz collects preferences and needs and suggests a complete ritual, with care for the morning and the evening.
It suggests products that complement the ones chosen and shows how much is left for free shipping and the free gift, with different thresholds for each market.
Italy, Germany, the United Kingdom and the United States have tailored content and rules. Hotels, spas, beauty centres and pharmacies have a dedicated page, with a form that qualifies each request.
Drag the yellow line to compare the May 2023 homepage with today's.
May 2023
Today
Before, a slider of product lines. Now the Spring and its water in the very first sentence.
Free shipping and free samples scroll at the top, always in view.
No longer by internal lines, but by skin needs, body areas and rituals.
What no competitor can replicate is our origin: the Fonte delle Ninfe Nitrodi spring, its water, Ischia and the historical and thermal heritage that comes with them.Luciano Iacono Managing Director, Ischia SPAEH
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