Italian Luxury Fashion

The brand already had everything: a recognized name, a consolidated physical presence , a loyal customer base built over decades. In Italy, it spoke for itself. The challenge was to bring e-commerce to the same level. Making sure every email reflected the same care that the brand puts into every tie. The same attention to detail. The same ability to build a relationship. To do this, it was necessary to stop sending the same communications to everyone and start building a system that spoke to the right people, at the right time, with the right message.

The choice of Klaviyo was no accident. We worked on every level of the infrastructure: accounts, integrations, modules, popups,
embedded forms, segmentation logic, language mapping. Not separate elements, but a single system designed to work in a coordinated manner.

The click rate has grown 43% since launch in April 2026. The click-to-open rate, or how many people who opened the email then clicked on the content, has grown 64%. The unsubscribe rate has dropped 97%, from 0.35% to 0.01%.