Background & Goals
Our client is a brand that has been in the Automotive industry for over 20 years.
The client’s main goal is to generate more leads interested in buying cars.
Strategy and Actions
We suggested an action plan to the client, including initial setup activities and ongoing optimization actions for the tracking and campaign improvement part.
Some of the key activities identified are:
- Realization ofConversion Funnel
- Realization of Performing Landing Pages Optimized with a view to C.R.O. (Conversion Rate Optimization)
- Realization of Static Visual Creatives(Images and Carousels) and Performing Custom Videos.
- Email Marketing & Marketing Automation
- Performing Google and Facebook Ads Campaigns
- Interactive and Integrative Dashboard for data visualization
Results
The results achieved during the period of collaboration
April 2021 - February 2022 can be summarized in the following KPIs:
+3500
Facebook Ads Generated Contacts
1027 contacts generated through Facebook ads
7,40€
CPL Facebook
Cost per Lead: price for acquiring a single lead via Facebook Ads
+1500
Google Ads Generated Contacts
282 leads generated through Google ads
12,8€
CPL Google
Cost per Lead: price for acquiring a single lead through Google Ads
