Case Study
Fratelli Cardillo - Automotive
See how we reached thousands of new leads on Facebook and Google for this client
Automotive
Fratelli Cardillo - Automotive
Our client is a brand that has been in the Automotive industry for over 20 years.
The client’s main goal is to generate more leads interested in buying cars.
That's how we handle our clients
We suggested an action plan to the client, including initial setup activities and ongoing optimization actions for the tracking and campaign improvement part.
Some of the key activities identified are:
- Realization of Conversion Funnel
- Realization of Performing Landing Pages Optimized with a view to C.R.O. (Conversion Rate Optimization)
- Realization of Static Visual Creatives (Images and Carousels) and Performing Custom Videos.
- Email Marketing & Marketing Automation
- Performing Google and Facebook Ads Campaigns
- Interactive and Integrative Dashboard for data visualization
Overview
What we did
The project involved the definition and implementation of a structured set of strategic and operational activities aimed at improving lead generation and overall campaign performance. This included the design and implementation of a conversion funnel to effectively guide users through the different stages of the purchasing journey. Dedicated landing pages were developed and optimized according to Conversion Rate Optimization (C.R.O.) best practices to maximize user engagement and lead acquisition.
The results achieved during the period of collaboration April 2021 - February 2022 can be summarized in the following KPIs:
Business results
These are the amazing results we achieved during our collaboration with the client
1027 contacts generated through Facebook ads
Cost per Lead: price for acquiring a single lead via Facebook Ads
282 leads generated through Google ads
Cost per Lead: price for acquiring a single lead through Google Ads