Avalon Italia

The strategy was built around a structured performance framework combining advanced tracking, funnel definition, and continuous campaign optimization. Paid activities were activated and managed across Google and Meta, with a strong focus on segmentation, CPA stabilization, and scalable budget allocation while maintaining sustainable ACOS.

The approach was supported by a robust data measurement system, integrated dashboards for performance monitoring, and the development of UGC content to enhance creative effectiveness and conversion rates.

During the project, we implemented a structured set of operational activities aimed at improving tracking accuracy and optimizing paid media performance. Our team defined the conversion funnel, set up and managed campaigns across Google and Meta, and continuously monitored performance to reduce CPA and maintain sustainable ACOS.

Campaign segmentation, budget scaling, and conversion tracking were supported by advanced data analysis and interactive dashboards. In parallel, UGC content was developed in collaboration with a partner agency to strengthen creative impact and improve overall campaign effectiveness.

• Definition of the conversion funnel

• Technical setup and management of Google Ads and Meta Ads campaigns

• Development of a data measurement and analysis strategy

• Segmentation and sculpting of Google Search and Performance Max campaigns

• CPA reduction and stabilization on Google Ads

• Implementation and management of performance-driven Meta Ads campaigns

• Budget scaling on Google and Facebook Ads while maintaining sustainable ACOS

• Creation of an interactive and integrative Data Studio dashboard

• Production of UGC content in collaboration with a partner agency

• Conversion tracking across advertising and analytics platforms