That's how we handle our clients
The strategy was built around a structured performance framework focused on scalability and efficiency. It included the definition of the customer journey and conversion funnel, supported by advanced tracking systems and continuous data analysis aligned with the growth of the advertising budget.
Campaigns across Google and Facebook were optimized through segmentation, sculpting, and ongoing CPA stabilization, while budget scaling was carefully managed to maintain sustainable acquisition costs. Performance was monitored through integrated dashboards to enable data-driven decisions and continuous improvement.
During the project, WebGas implemented a series of operational activities aimed at improving campaign performance and ensuring scalable growth. The team defined the customer journey and conversion funnel, set up advertising campaigns across Google and Facebook, and continuously monitored performance through advanced tracking and data analysis.
Campaign segmentation, CPA optimization, and budget scaling were managed to maintain efficiency while increasing investment levels. An integrated dashboard was also developed to provide clear and actionable insights, supporting ongoing optimization and decision-making.
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Definition of the customer journey and conversion funnel
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Technical setup and management of Google Ads and Facebook Ads campaigns
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Continuous data measurement and performance analysis aligned with budget growth
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Segmentation and sculpting of Search and Performance Max campaigns
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CPA reduction and stabilization on Google Ads
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Purchase cost reduction and stabilization on Facebook Ads
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Budget scaling across Google and Facebook Ads
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Creation of an interactive and integrative Data Studio dashboard
Business results
These are the amazing results we achieved during our collaboration with the client
