Style-à-porter
Born from the passion of Valentina, an established designer and interior decorator, Style-à-porter aspires to unite the world of design with the world of fashion, making style and elegance accessible to all.
The careful search for high-quality materials and finishes, combined with a constant look at the world of design, are the principles that inspire Valentina to create innovative and trendy collections that evoke a story and a message.
The challenge
From this client, we received a request to create an e-commerce website that would meet his goals of placement in the fashion and jewelry accessories market. The focus of the platform was to concentrate on conveying the elegant and refined Brand Identity, but also on the ease of navigation and the ability given to users to search in a few clicks for the product best suited to them and explore all its features and qualities before making a purchase.
To this end, the need to conduct preliminary research to understand what and how many features to integrate into the site that would enhance the user experience, as well as focused reasoning to ensure that the end result would return an optimal user experience across all browsing devices, was imposed.
Graphics & Design
The distinctive elements of the design we devised focus on providing users with a jewelry purchasing platform with a unique and appealing style, and where the simplicity of the navigation paths allows users to find the product of their interest quickly and effortlessly.
Animations, hover effects, and contrasting colors entice the user to explore each page and find out more about Style-à-porter’s products, always accompanied by detailed descriptions and reviews from other customers.
This dynamic and engaging, fully responsive design is then coupled with technical features such as a simple and intuitive checkout path, never intrusive upsell advice, and invitations to pay using preferred methods that turn the buying process into a pleasant and never frustrating experience.
