Iris Water
Iris Water is a company engaged in the production of household machinery and equipment aimed at purifying running water in an easy, affordable and waste-free manner. The flagship product of this service is the Hello Drink appliance, a device that promises to increase levels of health and savings in the consumption of purified drinking water through advanced but affordable technologies.
Iris water test
The challenge
The creation of a Landing page for advertising the Hello Drink product required special attention on the aspects of persuasion and acquisition of new customers. This approach prompted us to think deeply about the nature of the texts to be adopted according to the varied target audience, as well as the type of media to be employed to clearly show the opportunities and benefits associated with the use of this new household appliance.
Our focus was therefore on creating clear content that could solidify brand credibility, organized in a logical flow that would enhance key aspects of the product and guide users to explicit and effective CTAs.
Graphics & Design
The landing page created for Iris Water finds the blue-oriented palette, the use of high-quality media, and the uncluttered yet dynamic and engaging structure to be the cornerstones of its design.
The clear and always readable text provides the user with information complemented by images and icons that show tangible ways of using and benefiting from the product, while other graphic elements tinged in blue (such as wavy section dividers and rounded buttons) reinforce the reference to the brand’s object and contribute to an immediate and pleasant browsing experience.
To increase the likelihood of conversion, the landing hosts several cross-reference buttons to a contact form optimized for easy and immediate completion, free of unnecessary requests or invasive of users’ privacy.
