Case Study
Handy Fai da Te - Performance Marketing
Turning a local DIY retailer into a scalable e-commerce business.
DIY Sector
Background & Goals
Our client is a retailer operating in the DIY sector, with an e-commerce and a physical store in Marcianise (Caserta).
Considering the business’ growth, the client’s main goal is to increase sales from the online channel (e-commerce), maximizing the return on ad spend.
Strategy and Actions
In the first strategy session with the client, we suggested a strategic action plan which included an initial setup of campaigns and tracking systems, periodic optimization and constant update.
We carried out the following key activities:
- Definition of Conversion Funnel .
- Campaigns Setup and Tracking .
- Static and Dynamic Facebook Ads and Google Ads Campaigns , with main focus on Google through Shopping campaigns segmented and of Brand Protection.
- Feed Optimization on Merchant Center .
- Reporting via Dashborard Interactive Data Studio.
Overview
Results
During the initial phase of the project, a series of operational activities were carried out to support the activation and optimization of the e-commerce channel. These included the setup of advertising campaigns and tracking systems, as well as ongoing optimization actions based on performance data.
The work focused on managing paid media across search and social platforms, improving product feed quality, and ensuring clear and accessible reporting through interactive dashboards to monitor results over time.
The results achieved during the period of cooperation April 2021 - April 2022 can be summarized as follows.
Conversion costs (CPA) decrease of 24% from the previous period and an Average Order Value increase of 15% annual.
+15% Average amount of a single order
Average ROAS of 5,02 per year