Background & Goals
Il Bullone is a magazine born in 2015 from a pilot project in collaboration with Il Corriere della Sera.
Il Bullone is a magazine developed and created by the B.Livers together with students, volunteers, illustrators and professional journalists.
Il Bullone is about pivotal themes of the society from a more “human” perspective, through thoughts and inquiries born from interviews, meetings, shared experiences, stories, inspirational examples for young people and for a better world.
Besides writing articles, realizing reportages, following inquiries and interviewing famous personalities from the socio-cultural and political scenario, both nationally and internationally, young people and voluntaries contribute to the magazine’s development by filling the position of “assistant director” of Il Bullone every month.
The client’s goal was to generate contacs interested in participating to various initiatives proposed.
Strategy and Actions
Initially WebGas proposed an action plan to the customer, including initial setup activities and continuous optimization actions for the tracking and improvement part of the campaigns.
Some of the key activities identified are:
- Realization of Conversion Funnel
- Realization of Performing Landing Pages Optimized with a view to C.R.O. (Conversion Rate Optimization)
- Email Marketing & Marketing Automation
- Performing Google and Facebook Ads Campaigns
- Interactive and Integrative Dashboard for data visualization