That's how we handle our clients
The strategy focused on building an integrated lead generation ecosystem designed to attract and convert users interested in Il Bullone’s initiatives. It combined a structured conversion funnel, optimized landing pages developed with a conversion rate optimization approach, and marketing automation workflows to nurture contacts over time.
Paid media campaigns across Google and Facebook were supported by continuous tracking and performance monitoring through interactive dashboards, enabling ongoing optimization and measurable results.
During the project, WebGas implemented a series of operational activities aimed at supporting lead generation and improving campaign performance. The work included the development of the conversion funnel, the creation of optimized landing pages, and the implementation of email marketing and marketing automation workflows.
Paid campaigns were activated across Google and Facebook, while performance data was continuously monitored through interactive dashboards to guide ongoing optimization and maximize results.
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Design and implementation of the conversion funnel
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Creation of high-performing landing pages optimized for conversion rate (CRO)
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Setup of email marketing and marketing automation workflows
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Management of Google Ads campaigns
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Management of Facebook Ads campaigns
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Continuous tracking and performance optimization
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Development of an interactive and integrative data visualization dashboard
Business results
These are the amazing results we achieved during our collaboration with the client
