Background & Goals
Our client is a retailer operating in the DIY sector, with an e-commerce and a physical store in Marcianise (Caserta).
Considering the business’ growth, the client’s main goal is to increase sales from the online channel (e-commerce), maximizing the return on ad spend.
Strategy and Actions
In the first strategy session with the client, we suggested a strategic action plan which included an initial setup of campaigns and tracking systems, periodic optimization and constant update.
We carried out the following key activities:
- Definition ofConversion Funnel.
- Campaigns SetupandTracking.
- Static and Dynamic Facebook Ads and Google Ads Campaigns, with main focus on Google through Shopping campaigns segmented and of Brand Protection.
- Feed Optimization on Merchant Center.
- Reporting via Dashborard Interactive Data Studio.
Results
The results achieved during the period of cooperation
April 2021 - April 2022 can be summarized as follows.
6,8x
ROAS Google
Conversion costs (CPA) decrease of 24% from the previous period and an Average Order Value increase of 15% annual.
+15%
Average Order Value YoY
+15% Average amount of a single order
5,02x
ROAS Facebook YoY
Average ROAS of 5,02 per year
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