Case Study
Fusco
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the Core strategy
The strategy focused on continuous optimization and data-driven campaign improvement. It included ongoing measurement and analysis aligned with budget growth, segmented search and shopping campaigns, CPA reduction, and budget scaling across Google and Facebook Ads. Additionally, creative development guidance for high-performing assets and conversion rate optimization were implemented, supported by an interactive dashboard for integrated data visualization.
During the project, we carried out a series of operational activities to optimize paid channels and drive measurable results. The team focused on continuous tracking and data analysis, managing and scaling campaigns across Google and Facebook Ads, and providing guidance on high-performing creatives. Additionally, conversion rate optimization and interactive dashboards were implemented to monitor performance and guide ongoing improvements.
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Continuous measurement and analysis of campaign performance
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Segmentation and sculpting of Google Search and Shopping campaigns
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CPA reduction and stabilization on Google Ads
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Budget scaling across Google and Facebook Ads
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Guidance on developing high-performing creatives for Facebook and Google Display
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Implementation of an interactive dashboard for integrative data visualization
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Conversion rate strategy and ongoing optimization
Business results
These are the amazing results we achieved during our collaboration with the client
