Case Study

Accomodo - Real Estate Market

Background & Goals

The client is a brand that operates in the real estate sector, in particular, for long and short term rents management, in Milan and Cagliari, since October 2022.

Since it’s a brand born thanks to the collaboration with WebGas, which has taken care of all the processes (from brand identity to advertising budget management), it didn’t have a previously developed strategy.

The main goal is to acquire qualified lead, house owners in particular, near Milan and Cagliari, in order to propose a management offer for their short and long term rents.

Strategy and Actions

Accomodo was born from the cooperation with WebGas.net, and so it didn’t have a previously developed strategy.

We have offered to Accomod a complete plan that could start from zero: from brand identity elements creation (logo, tone of voice, landing page, etc.) to the strategic creation and management of performance marketing campaigns on Meta and Google channels.

Some key activity selected:

Logo and ToV development;

Landing Page development;

Campaigns Creativities development;

Technical setting of the integrations between CRM and other platforms;

Technical setting of the tracking on advertising platforms;

Social e Google; Social and Google advertising campaigns development;

Data Analysis through customized dashboard.

The advertising strategy includes a Full Funnel multi platform approach; c with Prospecting and Remarketing Campaigns on Facebook and Instagram channels, Seach Campaigns on Google, targeting key words related to the offert and to the Accomodo brand.

In particular, on Facebook are used native modules of the platform, while on search, users will land on a landing page specifically optimized through an A/Btest.

Results

The results obtained in the October 2022 - Jenuary 2023 period are:

-65%Cost per Lead

-65% lead cost per acquisition

1220Lead Meta Ads

1220 contacts acquired through Meta Ads campaigns

9%Conversion Rate Landing Page

9% conversion rate of the landing page

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Design and development

Project Goals

For Accomodo, our creative and marketing teams started from scratch in creating a solid brand identity that could communicate the Brand effectively. Fundamental, for a brand engaged in property rental management throughout the country, were first and foremost the choice of a color palette capable of conveying professionalism and safety, but also welcoming and inclusive. Similarly, we decided to orient the Brand’s communication toward open and friendly tones, accessible to all groups of possible users interested in the service but without sacrificing the seriousness that should distinguish a rental agency.

Creativity & Strategy

Accomodo’s Brand Identity that emerged from our work is shown to users through a logo that recalls the iconic “pin” image used in displacement apps revisited to suggest to the viewer the combination of the brand’s first letters, “A” and “C.” The color palette veers toward the blue/purple spectrum, elegant and professional colors whose seriousness, however, is muted by more neutral hues that are repeated in marketing campaign creative and the website to suggest feelings of warmth and welcome to users. Back to Portfolio