Case Study
A Better Mistake
Scaling paid campaigns to drive revenue and growth in fashion e-commerce
Fashion
A Better Mistake
The client is a brand that works in the Fashion industry since 2020.
Considering the business’ growth, the client’s goal was to increase revenue and return on ad spend (ROAS) from Paid channels.
That's how we handle our clients
WebGas has proposed to the client an action plan that includes continuous optimization activities and actions for the tracking and campaign improvement.
Some of the key activities identified are:
- Strategies of continuous measurement and analysis of the data aligned with the increase of the ads budget spending
- Campaign search + shopping sgmentation e sculpting
- Reduction and stabilization of Google CPA
- Google and Facebook Ads Budget scaling
- Consulence on the development of performing creativities on Facebook and Google Display channels
- Interactive Dashboard for the integrative data visualization
- Conversion Rate strategy and optimization
Overview
What we did
During the project, we carried out a series of operational activities to optimize paid channels and drive measurable results. Our team focused on continuous tracking and data analysis, managing and scaling campaigns across Google and Facebook Ads, and providing guidance on high-performing creatives. Additionally, conversion rate optimization and interactive dashboards were implemented to monitor performance and guide ongoing improvements.
The results reached in the February 2022 - February 2023 period are:
Business results
These are the amazing results we achieved during our collaboration with the client
+330,6% e-commerce revenue compared to the previous year
-66% CPA
+214% conversions through Facebook Ads.
+340% conversions through Google Ads.
+83% average convrersion rate of the e-commerce.