Case Study
Stefi Illuminazione
That's how we handle our clients
The strategy for StefiIlluminazione was built around a structured, data-driven approach to drive sales and brand growth. It began with a clear definition of the customer journey and conversion funnel, supported by the technical setup of tracking systems to capture and measure user interactions.
During the project, a series of operational activities were carried out to support both sales growth and brand visibility. The team focused on mapping the customer journey, setting up advanced tracking systems, and launching targeted campaigns across key digital channels. Catalogs were managed and optimized for dynamic advertising, while performance data was continuously analyzed through interactive dashboards to guide ongoing optimizations and ensure measurable results.
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Definition of the customer journey and conversion funnel
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Technical setup of data and event tracking (Google Analytics, Tag Manager, Facebook Pixel)
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Campaign setup and management on Facebook Ads and Google Ads
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Catalog management via Google Merchant Center and Facebook Sales Manager
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Launch and management of dynamic product campaigns
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Performance reporting and analysis through interactive Google Data Studio dashboards
Business results
These are the amazing results we achieved during our collaboration with the client
