Pay Per Click – Thermo-Hydraulic Sector

Background & Goals

The Customer is a brand that has been operating in the Thermo-Hydraulic sector for many years.

Before the start of the collaboration with WebGas, the brand invested a small part of its marketing budget in Awareness, Brand Protection and Shopping campaigns in Pay per Click. Especially the latter did not guarantee Satisfactory Returns for the customer.

The objectives to be achieved in the first period of collaboration were defined together and can be summarized in:

  • Increase in Conversions and Returns from Shopping Campaigns
  • Reduction and Stabilization of the Cost for the purchase of Shopping Campaigns.
  • Increased Return on Investment

Strategy & Action

Initially WebGas proposed an action plan to the customer, including initial setup activities and continuous optimization actions for the tracking and improvement part of the campaigns. Some of the key activities identified are:

  • Data Measurement and Analysis Strategy
  • Construction of the Data Driven Attribution Model
    Tracking Technical Optimizations
  • Segmentation and Sculpting Shopping Campaigns
  • Reduction and Stabilization of CPA Shopping
  • Budget scaling
  • Interactive and Integrative
  • Dashboard for data visualization

Results

The results achieved during the collaboration period can be summarized in the following KPIs:

+2279,56%

ROAS Shopping
Return on investment +2279,56%

-90,1%​

CPA Shopping
Reduction of cost per acquisition -90.1%

2X

Budget Increased

More About Us

Case Studies

Read Our Case Studies

Portfolio

Some If Our Creative Works

Get a Free Consultation!

Book a strategic session and discover the results that we can achieve together. 

WebGas.net

Certified Quality
ISO 9001 International Quality Standard

Stay in Touch

Follow Us

Scroll to Top

Grazie per aver compilato il modulo.

Verrai ricontattato entro 48 ore lavorative dal nostro team. 

CONTROLLA LA CARTELLA SPAM O PROMOZIONI SE NON RICEVI LA MAIL.