{"id":35200,"date":"2023-11-13T15:19:01","date_gmt":"2023-11-13T14:19:01","guid":{"rendered":"https:\/\/webgas.net\/en\/?post_type=strumenti&#038;p=35200"},"modified":"2023-12-31T11:53:24","modified_gmt":"2023-12-31T10:53:24","slug":"calcolatore-kpis","status":"publish","type":"strumenti","link":"https:\/\/webgas.net\/it\/tool\/calcolatore-kpis\/","title":{"rendered":"Calcolatore KPIs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35200\" class=\"elementor elementor-35200\" data-elementor-post-type=\"strumenti\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa5c83 e-flex e-con-boxed e-con e-parent\" data-id=\"0aa5c83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6348d14 e-con-full e-flex e-con e-child\" data-id=\"6348d14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9c968 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2f9c968\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> <span class=\"yellow\"><b>Calcolatore KPIs<\/b><\/span> by Webgas.net<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9c8c9 elementor-widget elementor-widget-text-editor\" data-id=\"8c9c8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Valuta in <strong>pochi semplici passi<\/strong> le performance del tuo business online, <strong>scopri strategie per investire nella giusta direzione<\/strong> e ottimizzare cos\u00ec i tuoi rendimenti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b23ae94 e-con-full e-flex e-con e-child\" data-id=\"b23ae94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c26d38 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0c26d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#calc_kpi\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inizia a calcolare<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b91ef55 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"b91ef55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#kpi_guida\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-down\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M168 345.941V44c0-6.627-5.373-12-12-12h-56c-6.627 0-12 5.373-12 12v301.941H41.941c-21.382 0-32.09 25.851-16.971 40.971l86.059 86.059c9.373 9.373 24.569 9.373 33.941 0l86.059-86.059c15.119-15.119 4.411-40.971-16.971-40.971H168z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Guida &amp; Tooltips<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41770d8 e-con-full e-flex e-con e-child\" data-id=\"41770d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7721b elementor-widget elementor-widget-image\" data-id=\"0d7721b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.reshot.com\/preview-assets\/icons\/34EVBHFZCN\/calculator-34EVBHFZCN.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ea1b1d e-flex e-con-boxed e-con e-parent\" data-id=\"2ea1b1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-baf7195 e-con-full e-flex e-con e-child\" data-id=\"baf7195\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5db8a4a fluent-form-widget-step-header-yes fluent-form-widget-step-progressbar-yes fluentform-widget-submit-button-custom elementor-widget elementor-widget-fluent-form-widget\" data-id=\"5db8a4a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"calc_kpi\" data-widget_type=\"fluent-form-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            <div class=\"fluentform-widget-wrapper fluentform-widget-align-default\">\n\n            \n            <div class='fluentform ff-default fluentform_wrapper_34 ffs_default_wrap'><form data-form_id=\"34\" id=\"fluentform_34\" class=\"frm-fluent-form fluent_form_34 ff-el-form-top ff_form_instance_34_1 ff-form-loading ff-form-has-steps ff_has_dynamic_smartcode ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ff_calc_form ffs_default\" data-form_instance=\"ff_form_instance_34_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">KPIs Calculator v 4.0.1 | IT<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='35200' \/><input type=\"hidden\" id=\"_fluentform_34_fluentformnonce\" name=\"_fluentform_34_fluentformnonce\" value=\"c3496707e8\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/it\/wp-json\/wp\/v2\/strumenti\/35200\" \/><div class='ff-step-container' class=\"progress_bar\" data-name=\"step_start-34_66\" data-disable_auto_focus=\"no\" data-enable_auto_slider=\"no\" data-enable_step_data_persistency=\"no\" data-enable_step_page_resume=\"yes\" data-animation_type=\"slide\" ><div class='ff-step-header'><div class='ff-el-progress-status' aria-live='polite'><\/div>\n            <div class='ff-el-progress'>\n                <div role='progressbar'  class='ff-el-progress-bar'><span><\/span><\/div>\n            <\/div>\n            <ul style='display: none' class='ff-el-progress-title'>\n                <li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li>\n            <\/ul><\/div><span class='ff_step_start'><\/span><div class='ff-step-body'><div class=\"progress_bar fluentform-step active\" data-name=\"step_start-34_66\" data-disable_auto_focus=\"no\" data-enable_auto_slider=\"no\" data-enable_step_data_persistency=\"no\" data-enable_step_page_resume=\"yes\" data-animation_type=\"slide\" ><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_1 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><input type=\"hidden\" name=\"lp_title\" value=\"Calcolatore KPIs\" data-name=\"lp_title\" ><input type=\"hidden\" name=\"lp_url\" value=\"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/strumenti\/35200\" data-name=\"lp_url\" ><input type=\"hidden\" name=\"lp_id\" value=\"35200\" data-name=\"lp_id\" ><input type=\"hidden\" name=\"http_referrer\" value=\"\" data-name=\"http_referrer\" ><input type=\"hidden\" name=\"utm_source\" value=\"\" data-name=\"utm_source\" ><input type=\"hidden\" name=\"utm_medium\" value=\"\" data-name=\"utm_medium\" ><input type=\"hidden\" name=\"utm_campaign\" value=\"\" data-name=\"utm_campaign\" ><input type=\"hidden\" name=\"utm_term\" value=\"\" data-name=\"utm_term\" ><input type=\"hidden\" name=\"utm_content\" value=\"\" data-name=\"utm_content\" ><input type=\"hidden\" name=\"campaign_id\" value=\"\" data-name=\"campaign_id\" ><input type=\"hidden\" name=\"campaign_name\" value=\"\" data-name=\"campaign_name\" ><input type=\"hidden\" name=\"adset_id\" value=\"\" data-name=\"adset_id\" ><input type=\"hidden\" name=\"adset_name\" value=\"\" data-name=\"adset_name\" ><input type=\"hidden\" name=\"ad_name\" value=\"\" data-name=\"ad_name\" ><input type=\"hidden\" name=\"ad_id\" value=\"\" data-name=\"ad_id\" ><input type=\"hidden\" name=\"ad_placement\" value=\"\" data-name=\"ad_placement\" ><input type=\"hidden\" name=\"gclid\" value=\"\" data-name=\"gclid\" ><input type=\"hidden\" name=\"fbclid\" value=\"\" data-name=\"fbclid\" ><input type=\"hidden\" name=\"ad_position\" value=\"\" data-name=\"ad_position\" ><input type=\"hidden\" name=\"device\" value=\"\" data-name=\"device\" ><input type=\"hidden\" name=\"device_model\" value=\"\" data-name=\"device_model\" ><input type=\"hidden\" name=\"extension_id\" value=\"\" data-name=\"extension_id\" ><input type=\"hidden\" name=\"loc_intersts_ms\" value=\"\" data-name=\"loc_intersts_ms\" ><input type=\"hidden\" name=\"loc_physical_ms\" value=\"\" data-name=\"loc_physical_ms\" ><input type=\"hidden\" name=\"matchtype\" value=\"\" data-name=\"matchtype\" ><input type=\"hidden\" name=\"network\" value=\"\" data-name=\"network\" ><input type=\"hidden\" name=\"target_id\" value=\"\" data-name=\"target_id\" ><\/div><\/div><div class=\"ff-el-group ff-el-section-break section_description ff_left\" data-name=\"section_break-34_1\" ><h3 class='ff-el-section-title'>Fase #1 - MER di breakeven e CPA di breakeven<\/h3><div class='ff-section_break_desk'><div class=\"accordion-body\">\n<div class=\"accordion\">\n<div class=\"container\">\n<h1 class=\"label\">Cosa sono queste metriche?<\/h1>\n<div class=\"content\">\n<p><strong>Il Marketing Efficiency Ratio<\/strong> (MER) \u00e8 un indicatore di efficienza del marketing che permette di <strong>misurare l\u2019efficacia degli sforzi di marketing<\/strong> di un azienda indicando quanti euro di ricavo sono generati per ogni euro speso in marketing. Il <strong>MER di breakeven<\/strong>, quindi, indica il punto in cui le entrate della campagna di marketing eguagliano i costi della campagna stessa, ovvero <strong>il punto in cui la campagna diventa almeno economicamente sostenibile.<\/strong><\/p>\n<p>La <strong>CPA di breakeven<\/strong> indica, invece, la <strong>spesa massima<\/strong> consentita <strong>per acquisire un nuovo cliente<\/strong> senza generare perdite, basandosi su un valore medio dell'ordine e un MER di breakeven.<\/p>\n<p>Per iniziare a calcolarli, per\u00f2, \u00e8 essenziale conoscere il valore del tuo <strong>Margine di Contribuzione<\/strong> in percentuale e del tuo <strong>Average Order Value (AOV)<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><hr \/><\/div><div data-name=\"ff_cn_id_2\"  class='ff-t-container ff-column-container ff_columns_total_1 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class=\"ff-el-group ff-el-section-break  ff_left\" data-name=\"section_break-34_2\" ><h3 class='ff-el-section-title'>Calcolo del MER di Breakeven<\/h3><div class='ff-section_break_desk'><p>Iniziamo calcolando il tuo MER di Breakeven. Per farlo, abbiamo bisogno di conoscere il tuo Margine di Contribuzione.<\/p><\/div><hr \/><\/div><div class='ff-el-group top_level_qst'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label   aria-label=\"Conosci il tuo Margine di Contribuzione (MdC)?\">Conosci il tuo Margine di Contribuzione (MdC)?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-help-message ff_ahm'>Il Margine di Contribuzione (MdC) \u00e8 la <b>differenza tra il prezzo di vendita<\/b> di un singolo prodotto o servizio e i relativi <b>costi variabili<\/b> di produzione o vendita. Questo valore \u00e8 fondamentale per il <b>calcolo del MER.<\/b><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='input_radio_1_11485677273dfc4ff66d276513358da3'><input  type=\"radio\" name=\"input_radio_1\" data-name=\"input_radio_1\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"S\u00ec\"  id='input_radio_1_11485677273dfc4ff66d276513358da3' aria-label='S\u00ec' aria-invalid='false' aria-required=true> <span>S\u00ec<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='input_radio_1_8eac7d926a15cb988e5609eeda748330'><input  type=\"radio\" name=\"input_radio_1\" data-name=\"input_radio_1\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"No, calcoliamolo insieme\"  id='input_radio_1_8eac7d926a15cb988e5609eeda748330' aria-label='No, calcoliamolo insieme' aria-invalid='false' aria-required=true> <span>No, calcoliamolo insieme<\/span><\/label><\/div><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_3\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_Mdc_prsntg_input' id='label_ff_34_Mdc_prsntg_input' aria-label=\"Inserisci qui il valore del tuo MdC in percentuale\">Inserisci qui il valore del tuo MdC in percentuale<\/label><\/div><div class='ff-el-input--content'><div class='ff_slider_wrapper'><input name=\"Mdc_prsntg_input\" class=\"ff-el-form-control\" value=\"0\" min=\"0\" max=\"100\" type=\"range\" data-name=\"Mdc_prsntg_input\" id=\"ff_34_Mdc_prsntg_input\" data-calc_value=\"0\"  aria-invalid='false' aria-required=true><div class='ff_range_value'>0<\/div><\/div><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_mer_be_init' id='label_ff_34_mer_be_init' aria-label=\"mer_be_init\">mer_be_init<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"mer_be_init\" id=\"ff_34_mer_be_init\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"mer_be_init\" data-calculation_formula=\"1\/{input.Mdc_prsntg_input}*100\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group  ff-custom_html has-conditions inline_result' tabindex='-1' data-name=\"custom_html-34_3\" ><p><strong>Perfetto!<\/strong> Il tuo <span style=\"background: black;color: #ffd501;padding: 2px 10px;font-weight: bold\">MER di Breakeven<\/span> corrisponde a: <strong><span class=\"ff_dynamic_value\" data-ref=\"mer_be_init\" data-fallback=\"\"><\/span> x<\/strong><\/p><\/div><\/div><\/div><div data-name=\"ff_cn_id_4\"  class='ff-t-container ff-column-container ff_columns_total_1 has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_4\" ><p style=\"min-height: 32px;visibility: hidden\">SPACER<\/p><\/div><\/div><\/div><div data-name=\"ff_cn_id_5\"  class='ff-t-container ff-column-container ff_columns_total_1 has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class=\"ff-el-group ff-el-section-break  ff_left\" data-name=\"section_break-34_5\" ><h3 class='ff-el-section-title'>Calcolo della CPA di Breakeven<\/h3><div class='ff-section_break_desk'><p>Bene, ora che abbiamo calcolato il MER di breakeven, calcoliamo la CPA di breakeven.<\/p><\/div><hr \/><\/div><div class='ff-el-group top_level_qst'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label   aria-label=\"Conosci il tuo AOV?\">Conosci il tuo AOV?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-help-message ff_ahm'>L'Average Order Value (AOV), <b>necessario al calcolo del CPA<\/b>, rappresenta la media del valore totale degli ordini effettuati da clienti o visitatori su un sito web o in un punto vendita durante un periodo specifico.<\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='input_radio_3_691a6501e77326bc9affa246578bec12'><input  type=\"radio\" name=\"input_radio_3\" data-name=\"input_radio_3\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"S\u00ec\"  id='input_radio_3_691a6501e77326bc9affa246578bec12' aria-label='S\u00ec' aria-invalid='false' aria-required=true> <span>S\u00ec<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='input_radio_3_fa8644e45aa5ad3957844bb30ca85d8f'><input  type=\"radio\" name=\"input_radio_3\" data-name=\"input_radio_3\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"No, calcoliamolo insieme\"  id='input_radio_3_fa8644e45aa5ad3957844bb30ca85d8f' aria-label='No, calcoliamolo insieme' aria-invalid='false' aria-required=true> <span>No, calcoliamolo insieme<\/span><\/label><\/div><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_6\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group input_container'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_Aov_inp_1' id='label_ff_34_Aov_inp_1' aria-label=\"Inserisci qui il valore del tuo AOV\">Inserisci qui il valore del tuo AOV<\/label><\/div><div class='ff-el-input--content'><div class=\"ff_input-group\"><div class=\"ff_input-group-prepend\"><span class=\"ff_input-group-text\">\u20ac<\/span><\/div><input type=\"text\" name=\"Aov_inp_1\" id=\"ff_34_Aov_inp_1\" class=\"ff-el-form-control text_input ff_numeric\" data-name=\"Aov_inp_1\" inputmode=\"numeric\" step=\"any\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_cpa_be_init' id='label_ff_34_cpa_be_init' aria-label=\"cpa_be_init\">cpa_be_init<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"cpa_be_init\" id=\"ff_34_cpa_be_init\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"cpa_be_init\" data-calculation_formula=\"{input.Aov_inp_1}\/{input.mer_be_init}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group  ff-custom_html has-conditions inline_result' tabindex='-1' data-name=\"custom_html-34_6\" ><p><strong>Perfetto!<\/strong> Il tuo <span style=\"background: black;color: #ffd501;padding: 2px 10px;font-weight: bold\">CPA di Breakeven<\/span> corrisponde a: <strong><span class=\"ff_dynamic_value\" data-ref=\"cpa_be_init\" data-fallback=\"\"><\/span> \u20ac<\/strong><\/p><\/div><\/div><\/div><div data-name=\"ff_cn_id_7\"  class='ff-t-container ff-column-container ff_columns_total_1 col_margin_top has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html has-conditions kpi_header' tabindex='-1' data-name=\"custom_html-34_7\" ><p><strong>Riepilogo KPIs<\/strong><\/p><\/div><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_8\" ><div class=\"grid-container\">\n<div class=\"name odd gold_cell\"><strong>MER di Breakeven: <\/strong><\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"mer_be_init\" data-fallback=\"\"><\/span> x<\/strong><\/div>\n<\/div><\/div><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_9\" ><div class=\"grid-container\">\n<div class=\"name even gold_cell\"><strong>CPA di Breakeven:<\/strong><\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"cpa_be_init\" data-fallback=\"\"><\/span><\/strong><\/div>\n<\/div><\/div><\/div><\/div><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_10\" ><p class=\"prompt\">Clicca <span style=\"color: #ffd501\">\"Avanti\"<\/span> per proseguire alla FASE #2<\/p><\/div><div data-name=\"ff_cn_id_8\"  class='ff-t-container ff-column-container ff_columns_total_1 test_spacer has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_11\" ><p style=\"min-height: 32px;visibility: hidden\">SPACER<\/p><\/div><div class='ff-el-group  ff-custom_html top_level_qst' tabindex='-1' data-name=\"custom_html-34_12\" ><p><strong>Nessun problema! Ti baster\u00e0 rispondere ad alcune semplici domande per calcolarlo con noi<\/strong><\/p><\/div><div class=\"ff-el-group ff-el-section-break  ff_left\" data-name=\"section_break-34_13\" ><h3 class='ff-el-section-title'>Calcolo del Margine di Contribuzione e MER e CPA di Breakeven<\/h3><div class='ff-section_break_desk'><p>Per calcolare il tuo MER e CPA di breakeven abbiamo bisogno di derivare il tuo Margine di contribuzione (MdC).<\/p><\/div><hr \/><\/div><\/div><\/div><div data-name=\"ff_cn_id_9\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label   aria-label=\"Vuoi inserire i Ricavi Inclusi o Esclusi di IVA?\">Vuoi inserire i Ricavi Inclusi o Esclusi di IVA?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='revenue_net_or_gross_c32f9067b7ce633a7e155f16b7972d64'><input  type=\"radio\" name=\"revenue_net_or_gross\" data-name=\"revenue_net_or_gross\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Esclusi di IVA (Netti)\"  id='revenue_net_or_gross_c32f9067b7ce633a7e155f16b7972d64' aria-label='Esclusi di IVA (Netti)' aria-invalid='false' aria-required=true> <span>Esclusi di IVA (Netti)<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='revenue_net_or_gross_9c3a2db908eb193c280db6903c51fd1a'><input  type=\"radio\" name=\"revenue_net_or_gross\" data-name=\"revenue_net_or_gross\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Inclusi di IVA (Lordi)\"  id='revenue_net_or_gross_9c3a2db908eb193c280db6903c51fd1a' aria-label='Inclusi di IVA (Lordi)' aria-invalid='false' aria-required=true> <span>Inclusi di IVA (Lordi)<\/span><\/label><\/div><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group has-conditions'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_revenue_without_vat' id='label_ff_34_revenue_without_vat' aria-label=\"Inserisci i tuoi Ricavi Esclusi di IVA\">Inserisci i tuoi Ricavi Esclusi di IVA<\/label><\/div><div class='ff-el-input--content'><div class=\"ff_input-group\"><div class=\"ff_input-group-prepend\"><span class=\"ff_input-group-text\">\u20ac<\/span><\/div><input type=\"text\" name=\"revenue_without_vat\" id=\"ff_34_revenue_without_vat\" class=\"ff-el-form-control text_input ff_numeric\" data-name=\"revenue_without_vat\" inputmode=\"numeric\" step=\"any\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-el-group has-conditions'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_revenue_with_vat_inp' id='label_ff_34_revenue_with_vat_inp' aria-label=\"Inserisci i tuoi Ricavi Inclusi di IVA\">Inserisci i tuoi Ricavi Inclusi di IVA<\/label><\/div><div class='ff-el-input--content'><div class=\"ff_input-group\"><div class=\"ff_input-group-prepend\"><span class=\"ff_input-group-text\">\u20ac<\/span><\/div><input type=\"text\" name=\"revenue_with_vat_inp\" id=\"ff_34_revenue_with_vat_inp\" class=\"ff-el-form-control text_input ff_numeric\" data-name=\"revenue_with_vat_inp\" inputmode=\"numeric\" step=\"any\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_10\"  class='ff-t-container ff-column-container ff_columns_total_1 has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_14\" ><p class=\"inline_result\"><b>I tuoi ricavi Esclusi di IVA corrispondono a<\/b>: <strong><span class=\"ff_dynamic_value\" data-ref=\"net_revenue\" data-fallback=\"\"><\/span> \u20ac<\/strong><\/p><\/div><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_15\" ><p style=\"min-height: 32px;visibility: hidden\">SPACER<\/p><\/div><div class='ff-el-group input_container'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_vat_rate' id='label_ff_34_vat_rate' aria-label=\"Aliquota IVA in % da escludere dai Ricavi appena inseriti\">Aliquota IVA in % da escludere dai Ricavi appena inseriti<\/label><\/div><div class='ff-el-input--content'><div class='ff_slider_wrapper'><input name=\"vat_rate\" class=\"ff-el-form-control\" value=\"22\" min=\"0\" max=\"100\" type=\"range\" data-name=\"vat_rate\" id=\"ff_34_vat_rate\" data-default_value=\"22\" step=\"0.5\" data-calc_value=\"22\"  aria-invalid='false' aria-required=true><div class='ff_range_value'>22<\/div><\/div><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_11\"  class='ff-t-container ff-column-container ff_columns_total_1 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group has-conditions hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_net_revenue_calc' id='label_ff_34_net_revenue_calc' aria-label=\"net_revenue_calc\">net_revenue_calc<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"net_revenue_calc\" id=\"ff_34_net_revenue_calc\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"net_revenue_calc\" data-calculation_formula=\"{input.revenue_with_vat}\/(1+{input.vat_rate}\/100)\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_net_revenue' id='label_ff_34_net_revenue' aria-label=\"net_revenue\">net_revenue<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"net_revenue\" id=\"ff_34_net_revenue\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"net_revenue\" data-calculation_formula=\"{input.net_revenue_calc}+{input.revenue_without_vat}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_revenue_with_vat' id='label_ff_34_revenue_with_vat' aria-label=\"revenue_with_vat\">revenue_with_vat<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"revenue_with_vat\" id=\"ff_34_revenue_with_vat\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"revenue_with_vat\" data-calculation_formula=\"{input.revenue_with_vat_inp}+({input.revenue_without_vat}+({input.revenue_without_vat}*({input.vat_rate}\/100))\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_12\"  class='ff-t-container ff-column-container ff_columns_total_1 test_spacer'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_16\" ><p style=\"min-height: 64px;visibility: hidden\">SPACER<\/p><\/div><\/div><\/div><div data-name=\"ff_cn_id_13\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label   aria-label=\"I Ricavi da te inseriti sono al lordo o al netto dei Resi?\">I Ricavi da te inseriti sono al lordo o al netto dei Resi?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='returns_net_or_gross_136bf385b833e259f54ad2c225b6e859'><input  type=\"radio\" name=\"returns_net_or_gross\" data-name=\"returns_net_or_gross\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Al lordo dei Resi\"  id='returns_net_or_gross_136bf385b833e259f54ad2c225b6e859' aria-label='Al lordo dei Resi' aria-invalid='false' aria-required=true> <span>Al lordo dei Resi<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='returns_net_or_gross_f043fc60fae95d6841aa06627c23284d'><input  type=\"radio\" name=\"returns_net_or_gross\" data-name=\"returns_net_or_gross\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"Al netto dei Resi\"  id='returns_net_or_gross_f043fc60fae95d6841aa06627c23284d' aria-label='Al netto dei Resi' aria-invalid='false' aria-required=true> <span>Al netto dei Resi<\/span><\/label><\/div><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group has-conditions'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_resi_in_presntg' id='label_ff_34_resi_in_presntg' aria-label=\"Inserisci la percentuale dei Resi rispetto ai tuoi Ricavi netti.\">Inserisci la percentuale dei Resi rispetto ai tuoi Ricavi netti.<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-help-message ff_ahm'>Se hai il dato dei ricavi al lordo dei resi, puoi usare questa funzione per calcolarli al netto dei resi.<\/div><div class='ff_slider_wrapper'><input name=\"resi_in_presntg\" class=\"ff-el-form-control\" value=\"0\" min=\"0\" max=\"100\" type=\"range\" data-name=\"resi_in_presntg\" id=\"ff_34_resi_in_presntg\" data-default_value=\"0\" step=\"0.5\" data-calc_value=\"0\"  aria-invalid='false' aria-required=true><div class='ff_range_value'>0<\/div><\/div><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_14\"  class='ff-t-container ff-column-container ff_columns_total_1 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group has-conditions hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_resi_in_eur' id='label_ff_34_resi_in_eur' aria-label=\"resi_in_eur\">resi_in_eur<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"resi_in_eur\" id=\"ff_34_resi_in_eur\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"resi_in_eur\" data-calculation_formula=\"{input.net_revenue}*{input.resi_in_presntg}\/100\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_revenue_without_vat_net_of_returns' id='label_ff_34_revenue_without_vat_net_of_returns' aria-label=\"revenue_without_vat_net_of_returns\">revenue_without_vat_net_of_returns<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"revenue_without_vat_net_of_returns\" id=\"ff_34_revenue_without_vat_net_of_returns\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"revenue_without_vat_net_of_returns\" data-calculation_formula=\"{input.net_revenue}-{input.resi_in_eur}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_15\"  class='ff-t-container ff-column-container ff_columns_total_1 has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_17\" ><p class=\"inline_result\"><b>I tuoi ricavi Esclusi di IVA e al netto dei resi corrispondono a<\/b>: <strong><span class=\"ff_dynamic_value\" data-ref=\"revenue_without_vat_net_of_returns\" data-fallback=\"\"><\/span> \u20ac<\/strong><\/p><\/div><\/div><\/div><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_18\" ><p class=\"prompt\">Clicca <span style=\"color: #ffd501\">\"Avanti\"<\/span> per proseguire nei calcoli e ottenere le tue metriche<\/p><\/div><div class='step-nav ff_step_nav_last'><button style='float: left;'  type='button' data-action='prev' class='ff-btn ff-btn-prev ff-btn-secondary' aria-label='Indietro'>Indietro<\/button><button style='float: right;'  type='button' data-action='next' class='ff-float-right ff-btn ff-btn-next ff-btn-secondary' aria-label='Avanti'>Avanti<\/button><\/div><\/div><div style='display: none;' class=\"page_break fluentform-step\" data-name=\"form_step-34_19\" ><div class=\"ff-el-group  has-conditions ff-el-section-break section_description ff_left\" data-name=\"section_break-34_20\" ><h3 class='ff-el-section-title'>Fase #1 - MER di breakeven e CPA di breakeven<\/h3><div class='ff-section_break_desk'><p>Manca davvero poco per conoscere il tuo MER e il tuo CPA di Breakeven.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Per offrirti una <strong>stima pi\u00f9 accurata<\/strong> del tuo <strong>Margine di Contribuzione (MdC)<\/strong>, abbiamo bisogno di conoscere, infatti, una <strong>serie di valori<\/strong> che puoi inserire nella<strong> sezione sottostante<\/strong>.<\/p><\/div><hr \/><\/div><div data-name=\"ff_cn_id_16\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols col_top_mrg has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_cogs' id='label_ff_34_cogs' aria-label=\"Qual \u00e8 il valore del tuo COGS?\">Qual \u00e8 il valore del tuo COGS?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-help-message ff_ahm'>Il Cost Of Goods Sold (COGS) rappresenta il <b>totale dei costi direttamente associati alla produzione <\/b> o all'acquisizione <b>dei beni o servizi venduti <\/b> da un'azienda durante un determinato periodo contabile.<\/div><div class=\"ff_input-group\"><div class=\"ff_input-group-prepend\"><span class=\"ff_input-group-text\">\u20ac<\/span><\/div><input type=\"text\" name=\"cogs\" id=\"ff_34_cogs\" class=\"ff-el-form-control text_input ff_numeric\" data-name=\"cogs\" inputmode=\"numeric\" step=\"any\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_cogs_in_presntg' id='label_ff_34_cogs_in_presntg' aria-label=\"cogs_in_presntg\">cogs_in_presntg<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"cogs_in_presntg\" id=\"ff_34_cogs_in_presntg\" class=\"ff-el-form-control ff-hidden ff_has_formula\" data-name=\"cogs_in_presntg\" data-calculation_formula=\"round({input.cogs}\/{input.revenue_without_vat_net_of_returns}*100,2)\" readonly=\"1\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_21\" ><p class=\"inline_result\"><b>Il tuo COGS in percentuale rispetto ai ricavi \u00e8: <span class=\"ff_dynamic_value\" data-ref=\"cogs_in_presntg\" data-fallback=\"\"><\/span> %<\/b><\/p><\/div><\/div><\/div><div data-name=\"ff_cn_id_17\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols col_top_mrg has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_avg_shipping_cost' id='label_ff_34_avg_shipping_cost' aria-label=\"Qual \u00e8 il tuo Costo di Spedizione Unitario Medio?\">Qual \u00e8 il tuo Costo di Spedizione Unitario Medio?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-help-message ff_ahm'>Questo valore rappresenta la <b>media dei costi associati alla spedizione o consegna di un singolo prodotto <\/b> o ordine<\/div><div class=\"ff_input-group\"><div class=\"ff_input-group-prepend\"><span class=\"ff_input-group-text\">\u20ac<\/span><\/div><input type=\"text\" name=\"avg_shipping_cost\" id=\"ff_34_avg_shipping_cost\" class=\"ff-el-form-control text_input ff_numeric\" data-name=\"avg_shipping_cost\" inputmode=\"numeric\" step=\"any\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_Shipping_in_presntg' id='label_ff_34_Shipping_in_presntg' aria-label=\"Shipping_in_presntg\">Shipping_in_presntg<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"Shipping_in_presntg\" id=\"ff_34_Shipping_in_presntg\" class=\"ff-el-form-control ff-hidden ff_has_formula\" data-name=\"Shipping_in_presntg\" data-calculation_formula=\"round({input.avg_shipping_cost}\/{input.revenue_without_vat_net_of_returns}*100,2)\" readonly=\"1\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_22\" ><p class=\"inline_result\"><b>Il valore del tuo Costo di Spedizione Unitario Medio in percentuale rispetto ai ricavi \u00e8: <span class=\"ff_dynamic_value\" data-ref=\"Shipping_in_presntg\" data-fallback=\"\"><\/span><strong> %<\/strong><\/b><\/p><\/div><\/div><\/div><div data-name=\"ff_cn_id_18\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols col_top_mrg has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_avg_transaction_fee_cost' id='label_ff_34_avg_transaction_fee_cost' aria-label=\"Quale \u00e8 il tuo Costo di Transazione Unitario Medio?\">Quale \u00e8 il tuo Costo di Transazione Unitario Medio?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-help-message ff_ahm'>Questo costo tiene conto di <b>tutte le spese direttamente correlate a una specifica transazione<\/b>, inclusi i costi di produzione o acquisto del prodotto, i costi di gestione delle transazioni e qualsiasi altra spesa associata a quella particolare operazione commerciale.<\/div><div class=\"ff_input-group\"><div class=\"ff_input-group-prepend\"><span class=\"ff_input-group-text\">\u20ac<\/span><\/div><input type=\"text\" name=\"avg_transaction_fee_cost\" id=\"ff_34_avg_transaction_fee_cost\" class=\"ff-el-form-control text_input ff_numeric\" data-name=\"avg_transaction_fee_cost\" inputmode=\"numeric\" step=\"any\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_23\" ><p class=\"inline_result\"><b>Il valore del Costo di Spedizione Unitario Medio in percentuale ai ricavi corrisponde a: <span class=\"ff_dynamic_value\" data-ref=\"transactions_in_presntg\" data-fallback=\"\"><\/span><strong> %<\/strong><\/b><\/p><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_transactions_in_presntg' id='label_ff_34_transactions_in_presntg' aria-label=\"transactions_in_presntg\">transactions_in_presntg<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"transactions_in_presntg\" id=\"ff_34_transactions_in_presntg\" class=\"ff-el-form-control ff-hidden ff_has_formula\" data-name=\"transactions_in_presntg\" data-calculation_formula=\"round({input.avg_transaction_fee_cost}\/{input.revenue_without_vat_net_of_returns}*100,2)\" readonly=\"1\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_19\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols col_top_mrg has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_total_orders' id='label_ff_34_total_orders' aria-label=\"Inserisci il Numero Totale degli Ordini della tua attivit\u00e0\">Inserisci il Numero Totale degli Ordini della tua attivit\u00e0<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"total_orders\" id=\"ff_34_total_orders\" class=\"ff-el-form-control text_input ff_numeric\" data-name=\"total_orders\" inputmode=\"numeric\" step=\"any\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_24\" ><p class=\"inline_result\"><b>Il valore del tuo AOV corrisponde a: <span class=\"ff_dynamic_value\" data-ref=\"aov_without_vat_calc\" data-fallback=\"\"><\/span><strong>\u00a0\u20ac<\/strong><\/b><\/p><\/div><\/div><\/div><div data-name=\"ff_cn_id_20\"  class='ff-t-container ff-column-container ff_columns_total_1 col_top_mrg has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class=\"ff-el-group ff-el-section-break prompt_section ff_left\" data-name=\"section_break-34_25\" ><h3 class='ff-el-section-title'>Ottimo lavoro!<\/h3><div class='ff-section_break_desk'><p>Grazie ai dati da te forniti siamo ora in grado di offrirti una <strong>panoramica<\/strong> su alcuni dei <strong>valori pi\u00f9 rilevanti per la tua azienda.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Nella prossima schermata<\/strong> troverai il tuo <strong>MER di breakeven<\/strong>, il <strong>CPA di breakeven<\/strong>, il <strong>Margine di Contribuzione<\/strong>, l<strong>'Average Order Value<\/strong> e altri valori utili associati a queste metriche.<\/p><\/div><hr \/><\/div><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_26\" ><p class=\"prompt\">Clicca <span style=\"color: #ffd501\">\"Avanti\"<\/span> per visualizzare le metriche<\/p><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_aov_with_vat_calc_1' id='label_ff_34_aov_with_vat_calc_1' aria-label=\"aov_with_vat_calc_1\">aov_with_vat_calc_1<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"aov_with_vat_calc_1\" id=\"ff_34_aov_with_vat_calc_1\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"aov_with_vat_calc_1\" data-calculation_formula=\"{input.revenue_with_vat}\/{input.total_orders}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_aov_without_vat_calc' id='label_ff_34_aov_without_vat_calc' aria-label=\"aov_without_vat_calc\">aov_without_vat_calc<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"aov_without_vat_calc\" id=\"ff_34_aov_without_vat_calc\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"aov_without_vat_calc\" data-calculation_formula=\"{input.net_revenue}\/{input.total_orders}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><div class='step-nav ff_step_nav_last'><button style='float: left;'  type='button' data-action='prev' class='ff-btn ff-btn-prev ff-btn-secondary' aria-label='Indietro'>Indietro<\/button><button style='float: right;'  type='button' data-action='next' class='ff-float-right ff-btn ff-btn-next ff-btn-secondary' aria-label='Avanti'>Avanti<\/button><\/div><\/div><div style='display: none;' class=\" fluentform-step\" data-name=\"form_step-34_27\" ><div data-name=\"ff_cn_id_21\"  class='ff-t-container ff-column-container ff_columns_total_1 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_total_transaction_cost' id='label_ff_34_total_transaction_cost' aria-label=\"total_transaction_cost\">total_transaction_cost<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"total_transaction_cost\" id=\"ff_34_total_transaction_cost\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"total_transaction_cost\" data-calculation_formula=\"({input.total_orders}+{input.total_orders_2})*{input.avg_transaction_fee_cost}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_avg_transaction_cost_in_presntg' id='label_ff_34_avg_transaction_cost_in_presntg' aria-label=\"avg_transaction_cost_in_presntg\">avg_transaction_cost_in_presntg<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"avg_transaction_cost_in_presntg\" id=\"ff_34_avg_transaction_cost_in_presntg\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"avg_transaction_cost_in_presntg\" data-calculation_formula=\"round({input.avg_transaction_fee_cost}\/{input.aov_without_vat_calc},1)\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_avg_shipping_cost_in_presntg' id='label_ff_34_avg_shipping_cost_in_presntg' aria-label=\"avg_shipping_cost_in_presntg\">avg_shipping_cost_in_presntg<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"avg_shipping_cost_in_presntg\" id=\"ff_34_avg_shipping_cost_in_presntg\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"avg_shipping_cost_in_presntg\" data-calculation_formula=\"{input.avg_shipping_cost}\/{input.aov_without_vat_calc}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_total_shipping_cost' id='label_ff_34_total_shipping_cost' aria-label=\"total_shipping_cost\">total_shipping_cost<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"total_shipping_cost\" id=\"ff_34_total_shipping_cost\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"total_shipping_cost\" data-calculation_formula=\"({input.total_orders}+{input.total_orders_2})*{input.avg_shipping_cost}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group has-conditions hidden_content'><div class='ff-el-input--content'><input type=\"text\" name=\"skip\" value=\"skip\" id=\"ff_34_skip\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"skip\" data-calculation_formula=\"{input.cpa_be_init}\" readonly=\"1\" step=\"3\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_22\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols col_top_mrg'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 49.62%;'><div class='ff-el-group has-conditions hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_MDC_prsntg_calc' id='label_ff_34_MDC_prsntg_calc' aria-label=\"MDC_prsntg_calc\">MDC_prsntg_calc<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"MDC_prsntg_calc\" id=\"ff_34_MDC_prsntg_calc\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"MDC_prsntg_calc\" data-calculation_formula=\"({input.MDC}\/{input.revenue_without_vat_net_of_returns})*100\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_MDC_prsntg' id='label_ff_34_MDC_prsntg' aria-label=\"MDC_prsntg\">MDC_prsntg<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"MDC_prsntg\" id=\"ff_34_MDC_prsntg\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"MDC_prsntg\" data-calculation_formula=\"({input.MDC_prsntg_calc}+{input.Mdc_prsntg_input})\/100\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_MDC_prsntg_display' id='label_ff_34_MDC_prsntg_display' aria-label=\"MDC_prsntg_display\">MDC_prsntg_display<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"MDC_prsntg_display\" id=\"ff_34_MDC_prsntg_display\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"MDC_prsntg_display\" data-calculation_formula=\"{input.MDC_prsntg}*100\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_aov_without_vat' id='label_ff_34_aov_without_vat' aria-label=\"aov_without_vat\">aov_without_vat<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"aov_without_vat\" id=\"ff_34_aov_without_vat\" class=\"ff-el-form-control ff-hidden ff_has_formula\" data-name=\"aov_without_vat\" data-calculation_formula=\"{input.aov_without_vat_calc}+{input.Aov_inp_1}\" readonly=\"1\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_aov_with_vat' id='label_ff_34_aov_with_vat' aria-label=\"aov_with_vat\">aov_with_vat<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"aov_with_vat\" id=\"ff_34_aov_with_vat\" class=\"ff-el-form-control ff-hidden ff_has_formula\" data-name=\"aov_with_vat\" data-calculation_formula=\"({input.aov_without_vat}+({input.aov_without_vat}*({input.vat_rate}\/100))\" readonly=\"1\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_MDC' id='label_ff_34_MDC' aria-label=\"MDC\">MDC<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"MDC\" id=\"ff_34_MDC\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"MDC\" data-calculation_formula=\"{input.revenue_without_vat_net_of_returns}-{input.cogs}-{input.total_shipping_cost}-{input.total_transaction_cost}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_MDC_prsntg_100' id='label_ff_34_MDC_prsntg_100' aria-label=\"MDC_prsntg_100\">MDC_prsntg_100<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"MDC_prsntg_100\" id=\"ff_34_MDC_prsntg_100\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"MDC_prsntg_100\" data-calculation_formula=\"{input.MDC}\/{input.revenue_without_vat_net_of_returns}*100\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_MER_BE' id='label_ff_34_MER_BE' aria-label=\"MER_BE\">MER_BE<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"MER_BE\" id=\"ff_34_MER_BE\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"MER_BE\" data-calculation_formula=\"1\/{input.MDC_prsntg}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_CPA_BE' id='label_ff_34_CPA_BE' aria-label=\"CPA_BE\">CPA_BE<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"CPA_BE\" id=\"ff_34_CPA_BE\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"CPA_BE\" data-calculation_formula=\"round({input.aov_without_vat}\/{input.MER_BE})\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50.38%;'><\/div><\/div><div class=\"ff-el-group  has-conditions ff-el-section-break section_description ff_left\" data-name=\"section_break-34_28\" ><h3 class='ff-el-section-title'>Fase #1 - MER di breakeven e CPA di breakeven<\/h3><div class='ff-section_break_desk'><p><strong>Congratulazioni!<\/strong> Di seguito potrai visualizzare i valori legati al <strong>MER di breakeven e il CPA di breakeven <\/strong>insieme ad <strong>altri valori utili<\/strong> per stimare le prestazioni della tua impresa.<\/p>\n<p>&nbsp;<\/p>\n<p>In particolare:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Il <strong>MER<\/strong> (Marketing Efficiency Ration) di breakeven ti permette di verificare l'<strong>impatto<\/strong>\u00a0<b>del tuo investimento pubblicitatio <\/b>sulla crescita del tuo business<\/li>\n<li>Il <strong>CPA<\/strong> (Cost Per Acquisition) di breakeven indica, invece, quanto puoi permetterti di <strong>spendere per acquisire un nuovo cliente senza originare perdite<\/strong><\/li>\n<\/ul><\/div><hr \/><\/div><div data-name=\"ff_cn_id_23\"  class='ff-t-container ff-column-container ff_columns_total_1 has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html kpi_header' tabindex='-1' data-name=\"custom_html-34_29\" ><p><strong>I tuoi KPIs<\/strong><\/p><\/div><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_30\" ><div class=\"grid-container\">\n<div class=\"name odd gold_cell\"><strong>MER di Breakeven<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"MER_BE\" data-fallback=\"\"><\/span> x<\/strong><\/div>\n<div class=\"name even gold_cell\"><strong>CPA di Breakeven<\/strong>:<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"CPA_BE\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_24\"  class='ff-t-container ff-column-container ff_columns_total_1 col_top_mrg has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html recap_header' tabindex='-1' data-name=\"custom_html-34_31\" ><p><strong>Altri Valori<\/strong><\/p><\/div><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_32\" ><div class=\"grid-container\">\n<div class=\"name odd\"><strong>MDC<\/strong> (in % sui ricavi netti):<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"MDC_prsntg_100\" data-fallback=\"\"><\/span>% <\/strong><\/div>\n<div class=\"name even\"><strong>MDC <\/strong>(lordo):<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"MDC\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name even\"><strong>AOV <\/strong>( al netto dell'IVA):<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"aov_without_vat\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name odd\"><strong>Costo Totale delle Transazioni:<\/strong><\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"total_transaction_cost\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name even\"><strong>Costo Totale delle Spedizioni:\u00a0<\/strong><\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"total_shipping_cost\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<\/div><\/div><\/div><\/div><div class=\"ff-el-group  has-conditions ff-el-section-break prompt_section ff_left\" data-name=\"section_break-34_33\" ><h3 class='ff-el-section-title'>Puoi scoprire ancora molto sul tuo business!<\/h3><div class='ff-section_break_desk'><p>Il calcolo del MER e del CPA di Breakeven non era che <strong>il primo passo<\/strong> per conoscere a pieno le performance della tua attivit\u00e0 online.<\/p>\n<p><strong>Prosegui<\/strong> con la <strong>compilazione del calcolatore<\/strong> per scoprire come il valore totale annuo dei tuoi clienti e la distribuzione del budget aziendale influenzano le <strong>prestazioni della tua strategia di marketing digitale<\/strong>. Puoi anche usare il calcolatore per <strong>prevedere diversi scenari futuri<\/strong>, scegliendo obiettivi di profitto specifici.<\/p><\/div><hr \/><\/div><div class='step-nav ff_step_nav_last'><button style='float: left;'  type='button' data-action='prev' class='ff-btn ff-btn-prev ff-btn-secondary' aria-label='Indietro'>Indietro<\/button><button style='float: right;'  type='button' data-action='next' class='ff-float-right ff-btn ff-btn-next ff-btn-secondary' aria-label='Avanti'>Avanti<\/button><\/div><\/div><div style='display: none;' class=\" fluentform-step\" data-name=\"form_step-34_34\" ><div class=\"ff-el-group ff-el-section-break section_description ff_left\" data-name=\"section_break-34_35\" ><h3 class='ff-el-section-title'>FASE #2 - MER Target &amp; CPA Media Target<\/h3><div class='ff-section_break_desk'><p>Pronto a scoprire come <strong>il valore dei tuoi clienti e le tue scelte di budget<\/strong> possono influenzare la tua strategia di marketing digitale?<\/p>\n<p>Prima di procedere, per\u00f2, \u00e8 opportuno calcolare insieme <strong>il MER e il CPA Target.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Il MER target<\/strong> rappresenta <strong>il livello desiderato o obiettivo delle spese di marketing<\/strong> rispetto al fatturato totale o alle entrate dell'azienda.<\/p>\n<p>&nbsp;<\/p>\n<p>Allo stesso modo, il <strong>CPA target<\/strong> \u00e8 un valore stabilito dall'azienda in base al peso che essa attribuisce ad una conversione \u2013 valore che pu\u00f2 variare da business a business \u2013 e a <strong>quanto si vuole spendere per acquisire un cliente.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Entrambi i valori dipendono, quindi, dal margine di profitto che intendi ottenere e dalle relative strategie di investimento che vuoi adottare.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"accordion-body\">\n<div class=\"accordion\">\n<div class=\"container\">\n<h1 class=\"label\"><span style=\"font-size: 16px\">Alcune strategie di investimento per te<\/span><\/h1>\n<div class=\"content\">\n<p>Decidi quale percentuale di profitto desideri realizzare sulle tue vendite al netto dei costi variabili (cio\u00e8 dopo aver coperto il Margine di Contribuzione).<\/p>\n<p>&nbsp;<\/p>\n<p>Ecco una scala di percentuali di margine di profitto in funzione della strategia:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Strategia di alta marginalit\u00e0 (&gt; 50%):<\/strong><br \/>Margine molto elevato per l'azienda che punta fortemente sulla redditivit\u00e0 per ogni vendita; adatta per prodotti o servizi di nicchia, di lusso o altamente differenziati<\/li>\n<li><strong>Strategia di marginalit\u00e0 moderata (20% - 50%):<br \/><\/strong>Strategia delle aziende che cercano equilibrio tra profitto e volume di vendite; adatta per ottenere una posizione consolidata nel mercato o per espandersi in nuovi mercati<\/li>\n<li><strong>Strategia di bassa marginalit\u00e0 (5% - 20%):<br \/><\/strong>Strategia con margini di profitto pi\u00f9 bassi e focalizzata sull'interesse a guadagnare quota di mercato o a vendere in volume; adatta per mercati molto competitivi o per prodotti di massa<\/li>\n<li><strong>Strategia di acquisizione clienti (0% - 5%):<br \/><\/strong>In questo range, l'obiettivo principale \u00e8 l'acquisizione di clienti e la successiva fidelizzazione al netto di pareggi o temporanee perdite in bilancio tamponate da eventuali vendite di prodotti aggiuntivi in futuro<\/li>\n<li><strong>Strategia di penetrazione di mercato (&lt; 0%):<br \/><\/strong>Strategia rischiosa e solitamene di breve termine, focalizzata su un rapido ingresso nel mercato attraverso vendita sotto costo al fine di guadagnare quota di mercato ed eliminare la concorrenza<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><hr \/><\/div><div data-name=\"ff_cn_id_25\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols col_top_mrg'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group input_container'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_desired_profit_margin' id='label_ff_34_desired_profit_margin' aria-label=\"Qual \u00e8 il margine di profitto che intendi realizzare? (in percentuale)\">Qual \u00e8 il margine di profitto che intendi realizzare? (in percentuale)<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-help-message ff_ahm'>Decidi quale <b>percentuale di profitto desideri realizzare sulle tue vendite al netto dei costi variabili <\/b> (cio\u00e8 dopo aver coperto il Margine di Contribuzione).<\/div><div class='ff_slider_wrapper'><input name=\"desired_profit_margin\" class=\"ff-el-form-control\" value=\"0\" min=\"0\" max=\"100\" type=\"range\" data-name=\"desired_profit_margin\" id=\"ff_34_desired_profit_margin\" data-calc_value=\"0\"  aria-invalid='false' aria-required=true><div class='ff_range_value'>0<\/div><\/div><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_mer_target' id='label_ff_34_mer_target' aria-label=\"mer_target\">mer_target<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"mer_target\" id=\"ff_34_mer_target\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"mer_target\" data-calculation_formula=\"{input.MER_BE}*(1+{input.desired_profit_margin}\/100)\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_cpa_media_target' id='label_ff_34_cpa_media_target' aria-label=\"cpa_media_target\">cpa_media_target<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"cpa_media_target\" id=\"ff_34_cpa_media_target\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"cpa_media_target\" data-calculation_formula=\"round({input.aov_without_vat}\/{input.mer_target})\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:2,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group  ff-custom_html kpi_header' tabindex='-1' data-name=\"custom_html-34_36\" ><p><strong>I tuoi KPIs<\/strong><\/p><\/div><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_37\" ><div class=\"grid-container\">\n<div class=\"name odd gold_cell\"><strong>MER Target<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"mer_target\" data-fallback=\"\"><\/span> x<\/strong><\/div>\n<div class=\"name even gold_cell\"><strong>CPA Media Target<\/strong>:<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"cpa_media_target\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<\/div><\/div><\/div><\/div><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_38\" ><p class=\"prompt\">Clicca <span style=\"color: #ffd501\">\"Avanti\"<\/span> per proseguire alla FASE #3<\/p><\/div><div class='step-nav ff_step_nav_last'><button style='float: left;'  type='button' data-action='prev' class='ff-btn ff-btn-prev ff-btn-secondary' aria-label='Indietro'>Indietro<\/button><button style='float: right;'  type='button' data-action='next' class='ff-float-right ff-btn ff-btn-next ff-btn-secondary' aria-label='Avanti'>Avanti<\/button><\/div><\/div><div style='display: none;' class=\" fluentform-step\" data-name=\"form_step-34_39\" ><div class=\"ff-el-group ff-el-section-break section_description ff_left\" data-name=\"section_break-34_40\" ><h3 class='ff-el-section-title'>FASE #3 - CLV, CAC di breakeven &amp; Target CAC<\/h3><div class='ff-section_break_desk'><p>Ora che conosci la percentuale di budget obiettivo per le tue attivit\u00e0 di marketing e quanto vuoi spendere per acquisire un nuovo cliente, <strong>analizziamo insieme il valore della tua base di clienti attuale<\/strong> calcolando il Customer Lifetime Value, il CAC ed il tuo CAC target.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"accordion-body\">\n<div class=\"accordion\">\n<div class=\"container\">\n<h1 class=\"label\">Cosa sono queste metriche?<\/h1>\n<div class=\"content\">\n<p>In breve il<strong> CLV <\/strong>(Customer Lifetime Value) altro non \u00e8 che il <strong>valore di un cliente per un\u2019azienda nell\u2019arco di tutta la durata del loro rapporto.<\/strong> Questa metrica \u00e8 estremamente rilevante in quanto nel maggior numero dei casi risulta pi\u00f9 economico mantenere i rapporti gi\u00e0 esistenti con i propri clienti piuttosto che acquisirne di nuovi.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Il CAC<\/strong> (Customer Acquisition Cost) \u00e8 il costo di marketing e vendite complessivamente richiesto per <strong>acquisire un nuovo cliente durante uno specifico periodo di tempo<\/strong> (misurato, tendenzialmente, in settimane, mesi, anni). Le aziende utilizzano questo KPI strategico per valutare la profittabilit\u00e0 di un business, poich\u00e9 esso <strong>mette a confronto l\u2019ammontare di denaro speso per allargare la base di clienti con il numero di clienti effettivamente acquisiti.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Il <strong>Target CAC<\/strong> (Customer Acuisition Cost), infine, rappresenta il <strong>costo massimo<\/strong> che un'azienda \u00e8 disposta a sostenere per <strong>acquisire un nuovo cliente o cliente potenziale.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><hr \/><\/div><div data-name=\"ff_cn_id_26\"  class='ff-t-container ff-column-container ff_columns_total_2 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 90%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_Ann_purchase_freq' id='label_ff_34_Ann_purchase_freq' aria-label=\"Quanti ordini effettua in media un tuo cliente in un anno?\">Quanti ordini effettua in media un tuo cliente in un anno?<\/label><\/div><div class='ff-el-input--content'><input type=\"number\" name=\"Ann_purchase_freq\" id=\"ff_34_Ann_purchase_freq\" class=\"ff-el-form-control text_input\" data-name=\"Ann_purchase_freq\" inputmode=\"numeric\" step=\"any\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_annual_client_revenue' id='label_ff_34_annual_client_revenue' aria-label=\"annual_client_revenue\">annual_client_revenue<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"annual_client_revenue\" id=\"ff_34_annual_client_revenue\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"annual_client_revenue\" data-calculation_formula=\"{input.aov_without_vat}*{input.Ann_purchase_freq}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_client_annual_value' id='label_ff_34_client_annual_value' aria-label=\"client_annual_value\">client_annual_value<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"client_annual_value\" id=\"ff_34_client_annual_value\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"client_annual_value\" data-calculation_formula=\"{input.annual_client_revenue}*({input.MDC_prsntg})\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_41\" ><div class=\"inline_result\"><strong>Il tuo cliente spende in media in un anno:\u00a0 <\/strong>\u00a0<strong><span class=\"ff_dynamic_value\" data-ref=\"client_annual_value\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div><\/div><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_42\" ><div class=\"inline_result\"><strong>I Ricavi generati in media dal tuo cliente in un anno sono<\/strong>: <strong><span class=\"ff_dynamic_value\" data-ref=\"annual_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 10%;'><\/div><\/div><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_43\" ><p style=\"min-height: 32px;visibility: hidden\">SPACER<\/p><\/div><div data-name=\"ff_cn_id_27\"  class='ff-t-container ff-column-container ff_columns_total_2 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 90%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_C2B_relation_in_yrs' id='label_ff_34_C2B_relation_in_yrs' aria-label=\"Quanto dura, in media, la relazione d&#039;acquisto dei tuoi clienti con il tuo brand (in anni)?\">Quanto dura, in media, la relazione d'acquisto dei tuoi clienti con il tuo brand (in anni)?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-help-message ff_ahm'><b>Quanto tempo<\/b> solitamente <b>i clienti<\/b> rimangono fedeli alla tua azienda o <b>continuano ad acquistare i tuoi prodotti o servizi prima di passare alla concorrenza<\/b>. <\/div><input type=\"number\" name=\"C2B_relation_in_yrs\" id=\"ff_34_C2B_relation_in_yrs\" class=\"ff-el-form-control text_input\" data-name=\"C2B_relation_in_yrs\" inputmode=\"numeric\" step=\"any\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_total_orders_client' id='label_ff_34_total_orders_client' aria-label=\"total_orders_client\">total_orders_client<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"total_orders_client\" id=\"ff_34_total_orders_client\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"total_orders_client\" data-calculation_formula=\"{input.Ann_purchase_freq}*{input.C2B_relation_in_yrs}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_total_client_revenue' id='label_ff_34_total_client_revenue' aria-label=\"total_client_revenue\">total_client_revenue<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"total_client_revenue\" id=\"ff_34_total_client_revenue\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"total_client_revenue\" data-calculation_formula=\"{input.C2B_relation_in_yrs}*{input.annual_client_revenue}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_total_client_value' id='label_ff_34_total_client_value' aria-label=\"total_client_value\">total_client_value<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"total_client_value\" id=\"ff_34_total_client_value\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"total_client_value\" data-calculation_formula=\"{input.total_client_revenue}*{input.MDC_prsntg}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_CAC_BE' id='label_ff_34_CAC_BE' aria-label=\"CAC_BE\">CAC_BE<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"CAC_BE\" id=\"ff_34_CAC_BE\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"CAC_BE\" data-calculation_formula=\"{input.total_client_value}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_44\" ><div class=\"inline_result\"><strong>Gli Acquisti totali sul tuo E-commerce corrispondono a<\/strong>: <strong><span class=\"ff_dynamic_value\" data-ref=\"total_orders_client\" data-fallback=\"\"><\/span><\/strong><\/div><\/div><div class='ff-el-group  ff-custom_html has-conditions' tabindex='-1' data-name=\"custom_html-34_45\" ><div class=\"inline_result\"><strong>I Ricavi Totali generati dai tuoi clienti corrispondono a<\/strong>: <strong><span class=\"ff_dynamic_value\" data-ref=\"total_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 10%;'><\/div><\/div><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_46\" ><p style=\"min-height: 32px;visibility: hidden\">SPACER<\/p><\/div><div data-name=\"ff_cn_id_28\"  class='ff-t-container ff-column-container ff_columns_total_1 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group input_container'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_investment_margin' id='label_ff_34_investment_margin' aria-label=\"Quanta percentuale del budget \u00e8 destinata all&#039;acquisizione di nuovi clienti?\">Quanta percentuale del budget \u00e8 destinata all'acquisizione di nuovi clienti?<\/label><\/div><div class='ff-el-input--content'><div class='ff_slider_wrapper'><input name=\"investment_margin\" class=\"ff-el-form-control\" value=\"0\" min=\"0\" max=\"100\" type=\"range\" data-name=\"investment_margin\" id=\"ff_34_investment_margin\" data-calc_value=\"0\"  aria-invalid='false' aria-required=true><div class='ff_range_value'>0<\/div><\/div><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_target_CAC' id='label_ff_34_target_CAC' aria-label=\"target_CAC\">target_CAC<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"target_CAC\" id=\"ff_34_target_CAC\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"target_CAC\" data-calculation_formula=\"{input.CAC_BE}*({input.investment_margin}\/100)\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_29\"  class='ff-t-container ff-column-container ff_columns_total_1 col_margin_top'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html kpi_header' tabindex='-1' data-name=\"custom_html-34_47\" ><p><strong>I tuoi KPIs<\/strong><\/p><\/div><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_48\" ><div class=\"grid-container\">\n<div class=\"name odd gold_cell\"><strong>Valore a Lungo Termine del Cliente<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"total_client_value\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name even gold_cell\"><strong>CAC di Breakeven<\/strong>:<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"CAC_BE\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name odd gold_cell\"><strong>Target CAC<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"target_CAC\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_30\"  class='ff-t-container ff-column-container ff_columns_total_1 col_top_mrg'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html kpi_header' tabindex='-1' data-name=\"custom_html-34_49\" ><p><strong>Altri Valori<\/strong><\/p><\/div><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_50\" ><div class=\"grid-container\">\n<div class=\"name even\"><strong>Acquisti totali<\/strong>:<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"total_orders_client\" data-fallback=\"\"><\/span><\/strong><\/div>\n<div class=\"name odd\"><strong>Ricavi Totali Cliente<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"total_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name even\"><strong>Ricavi Annuali Cliente<\/strong>:<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"annual_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name odd\"><strong>Valore Annuale Cliente<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"client_annual_value\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<\/div><\/div><\/div><\/div><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_51\" ><p class=\"prompt\" style=\"margin-top:64px!important\">Clicca <span style=\"color: #ffd501\">\"Avanti\"<\/span> per proseguire alla FASE #4<\/p><\/div><div class='step-nav ff_step_nav_last'><button style='float: left;'  type='button' data-action='prev' class='ff-btn ff-btn-prev ff-btn-secondary' aria-label='Indietro'>Indietro<\/button><button style='float: right;'  type='button' data-action='next' class='ff-float-right ff-btn ff-btn-next ff-btn-secondary' aria-label='Avanti'>Avanti<\/button><\/div><\/div><div style='display: none;' class=\" fluentform-step\" data-name=\"form_step-34_52\" ><div class=\"ff-el-group ff-el-section-break section_description ff_left\" data-name=\"section_break-34_53\" ><h3 class='ff-el-section-title'>FASE #4 Performance &amp; Branding budget<\/h3><div class='ff-section_break_desk'><p><strong>Finora<\/strong> abbiamo analizzato insieme KPI calcolati con i valori relativi allo <strong>status della tua attivit\u00e0.<\/strong>\u00a0<\/p>\n<p>Noi di Webgas, tuttavia,<strong> possiamo aiutarti anche a calcolare KPI-Obiettivo<\/strong> sulla base delle tue aspettative di vendita e sugli investimenti in Branding che vorrai realizzare.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"accordion-body\">\n<div class=\"accordion\">\n<div class=\"container\">\n<h1 class=\"label\"><span style=\"font-size: 16px;padding-right: 32px\">Alcuni scenari di investimento basati su possibili strategie di Branding<\/span><\/h1>\n<div class=\"content\">\n<ul>\n<li><strong>Obiettivi Primari:<\/strong>\n<ul>\n<li>Consapevolezza del Brand: tra il 60% e l'80% del tuo budget di performance<\/li>\n<li>Conversioni\/Vendite Immediate: tra lo 0% e il 30% del tuo budget di performance<\/li>\n<li>Fidelizzazione Clienti: tra il 40% e il 60% del tuo budget di performance<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Settore di Appartenenza:<\/strong>\n<ul>\n<li>Lusso\/Moda: tra il 70% e il 90% del tuo budget di performance<\/li>\n<li>Tecnologia\/Prodotti Innovativi: tra il 40% e il 60%<\/li>\n<li>Beni di Consumo di Base: tra il 20% e il 40%<\/li>\n<li>Servizi (es. consulenza, servizi finanziari): tra il 30% e il 50%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Ciclo di Vita del Prodotto o del Brand<\/strong>\n<ul>\n<li>Lancio\/Introduzione: tra il 70% e il 90% per costruire consapevolezza<\/li>\n<li>Crescita: tra il 50% e il 70% potrebbe essere ideale<\/li>\n<li>Maturit\u00e0: tra il 30% e il 50% potrebbe essere sufficiente<\/li>\n<li>Declino: tra il 10% e il 30%.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><hr \/><\/div><div data-name=\"ff_cn_id_31\"  class='ff-t-container ff-column-container ff_columns_total_2 two_cols col_top_mrg top_content'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group input_container'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_number_of_target_sales' id='label_ff_34_number_of_target_sales' aria-label=\"Qual \u00e8 il numero di Vendite Annuali che vorresti raggiungere?\">Qual \u00e8 il numero di Vendite Annuali che vorresti raggiungere?<\/label><\/div><div class='ff-el-input--content'><input type=\"number\" name=\"number_of_target_sales\" id=\"ff_34_number_of_target_sales\" class=\"ff-el-form-control text_input\" data-name=\"number_of_target_sales\" inputmode=\"numeric\" step=\"any\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_performance_budget' id='label_ff_34_performance_budget' aria-label=\"performance_budget\">performance_budget<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"performance_budget\" id=\"ff_34_performance_budget\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"performance_budget\" data-calculation_formula=\"{input.number_of_target_sales}*{input.cpa_media_target}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group input_container'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_branding_prsntg' id='label_ff_34_branding_prsntg' aria-label=\"Quanta parte del tuo Budget vuoi destinare ad attivit\u00e0 di Branding?\">Quanta parte del tuo Budget vuoi destinare ad attivit\u00e0 di Branding?<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-help-message ff_ahm'>Questo budget viene utilizzato per sviluppare e implementare <b>strategie di branding<\/b>, compresa la <b>creazione di campagne pubblicitarie<\/b>, l'ottimizzazione del <b>design del marchio<\/b>, la gestione della <b>reputazione online<\/b>, la <b>sponsorizzazione di eventi<\/b>. <\/div><div class='ff_slider_wrapper'><input name=\"branding_prsntg\" class=\"ff-el-form-control\" value=\"0\" min=\"0\" max=\"100\" type=\"range\" data-name=\"branding_prsntg\" id=\"ff_34_branding_prsntg\" data-calc_value=\"0\"  aria-invalid='false' aria-required=true><div class='ff_range_value'>0<\/div><\/div><\/div><\/div><div class='ff-el-group input_container'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_34_churn_rate' id='label_ff_34_churn_rate' aria-label=\"Qual \u00e8 la percentuale di Churn Rate?\">Qual \u00e8 la percentuale di Churn Rate? <\/label><\/div><div class='ff-el-input--content'><div class='ff-el-help-message ff_ahm'>Questa metrica viene utilizzata per misurare la <b>percentuale di clienti<\/b> o abbonati <b>che interrompono<\/b> o cessano <b> la loro relazione o utilizzo dei servizi dell'azienda durante un determinato periodo di tempo.<\/b><\/div><div class='ff_slider_wrapper'><input name=\"churn_rate\" class=\"ff-el-form-control\" value=\"0\" min=\"0\" max=\"100\" type=\"range\" data-name=\"churn_rate\" id=\"ff_34_churn_rate\" data-calc_value=\"0\"  aria-invalid='false' aria-required=true><div class='ff_range_value'>0<\/div><\/div><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_branding_budget' id='label_ff_34_branding_budget' aria-label=\"branding_budget\">branding_budget<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"branding_budget\" id=\"ff_34_branding_budget\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"branding_budget\" data-calculation_formula=\"round(({input.performance_budget}*({input.branding_prsntg}\/100)),1)\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_overall_budget' id='label_ff_34_overall_budget' aria-label=\"overall_budget\">overall_budget<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"overall_budget\" id=\"ff_34_overall_budget\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"overall_budget\" data-calculation_formula=\"{input.branding_budget}+{input.performance_budget}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_performance_budget_prsntg' id='label_ff_34_performance_budget_prsntg' aria-label=\"performance_budget_prsntg\">performance_budget_prsntg<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"performance_budget_prsntg\" id=\"ff_34_performance_budget_prsntg\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"performance_budget_prsntg\" data-calculation_formula=\"{input.performance_budget}\/{input.overall_budget}*100\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_branding_budget_prsntg' id='label_ff_34_branding_budget_prsntg' aria-label=\"branding_budget_prsntg\">branding_budget_prsntg<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"branding_budget_prsntg\" id=\"ff_34_branding_budget_prsntg\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"branding_budget_prsntg\" data-calculation_formula=\"{input.branding_budget}\/{input.overall_budget}*100\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_estimated_conversions' id='label_ff_34_estimated_conversions' aria-label=\"Estimated_conversions\">Estimated_conversions<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"estimated_conversions\" id=\"ff_34_estimated_conversions\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"estimated_conversions\" data-calculation_formula=\"{input.performance_budget}\/{input.cpa_media_target}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_estimated_revenue' id='label_ff_34_estimated_revenue' aria-label=\"estimated_revenue\">estimated_revenue<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"estimated_revenue\" id=\"ff_34_estimated_revenue\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"estimated_revenue\" data-calculation_formula=\"{input.estimated_conversions}*{input.aov_without_vat}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_estimated_mer_brndng_perfrmnce' id='label_ff_34_estimated_mer_brndng_perfrmnce' aria-label=\"estimated_mer_brndng_perfrmnce\">estimated_mer_brndng_perfrmnce<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"estimated_mer_brndng_perfrmnce\" id=\"ff_34_estimated_mer_brndng_perfrmnce\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"estimated_mer_brndng_perfrmnce\" data-calculation_formula=\"{input.estimated_revenue}\/{input.overall_budget}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_estimated_mer_perfrmnce' id='label_ff_34_estimated_mer_perfrmnce' aria-label=\"estimated_mer_perfrmnce\">estimated_mer_perfrmnce<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"estimated_mer_perfrmnce\" id=\"ff_34_estimated_mer_perfrmnce\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"estimated_mer_perfrmnce\" data-calculation_formula=\"{input.estimated_revenue}\/{input.performance_budget}\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_new_customers' id='label_ff_34_new_customers' aria-label=\"new_customers\">new_customers<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"new_customers\" id=\"ff_34_new_customers\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"new_customers\" data-calculation_formula=\"round({input.performance_budget}\/{input.target_CAC})\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group hidden_content'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_net_new_customers' id='label_ff_34_net_new_customers' aria-label=\"net_new_customers\">net_new_customers<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"net_new_customers\" id=\"ff_34_net_new_customers\" class=\"ff-el-form-control ff-hidden ff_has_formula ff_numeric\" data-name=\"net_new_customers\" data-calculation_formula=\"{input.new_customers}*(1-{input.churn_rate}\/100)\" readonly=\"1\" data-formatter=\"{&quot;decimal&quot;:&quot;,&quot;,&quot;separator&quot;:&quot;.&quot;,&quot;precision&quot;:0,&quot;symbol&quot;:&quot;&quot;}\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group  ff-custom_html kpi_header' tabindex='-1' data-name=\"custom_html-34_54\" ><p><strong>I tuoi KPIs<\/strong><\/p><\/div><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_55\" ><div class=\"grid-container\">\n<div class=\"name odd gold_cell\"><strong>Performance Budget<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"performance_budget\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name even gold_cell\"><strong>Performance Budget <\/strong>(in percentuale):<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"performance_budget_prsntg\" data-fallback=\"\"><\/span>%<\/strong><\/div>\n<div class=\"name odd gold_cell\"><strong>Branding Budget<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"branding_budget\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name even gold_cell\"><strong>Branding Budget <\/strong>(in percentuale):<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"branding_budget_prsntg\" data-fallback=\"\"><\/span>%<\/strong><\/div>\n<\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_32\"  class='ff-t-container ff-column-container ff_columns_total_1 col_top_mrg'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html kpi_header' tabindex='-1' data-name=\"custom_html-34_56\" ><p><strong>Altri valori<\/strong><\/p><\/div><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_57\" ><div class=\"grid-container\">\n<div class=\"name odd\"><strong>Ricavi Totali Cliente<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"total_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name even\"><strong>Budget complessivo<\/strong>:<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"overall_budget\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name odd\"><strong>Conversioni stimate<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"estimated_conversions\" data-fallback=\"\"><\/span><\/strong><\/div>\n<div class=\"name even\"><strong>Ricavi stimati<\/strong>:<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"estimated_revenue\" data-fallback=\"\"><\/span>\u20ac<\/strong><\/div>\n<div class=\"name odd\"><strong>MER Performance stimato<\/strong>:<\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"estimated_mer_perfrmnce\" data-fallback=\"\"><\/span><\/strong><\/div>\n<div class=\"name even\"><strong>MER Branding + Performance stimato<\/strong>:<\/div>\n<div class=\"value even\"><strong><span class=\"ff_dynamic_value\" data-ref=\"estimated_mer_brndng_perfrmnce\" data-fallback=\"\"><\/span><\/strong><\/div>\n<div class=\"name odd\"><b>Numero di Nuovi Clienti previsto (al netto del Churn Rate):<\/b><\/div>\n<div class=\"value odd\"><strong><span class=\"ff_dynamic_value\" data-ref=\"net_new_customers\" data-fallback=\"\"><\/span><\/strong><\/div>\n<\/div><\/div><\/div><\/div><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_58\" ><p class=\"prompt\" style=\"margin-top: 64px!important\">Vai al <span style=\"color: #ffd501\">Report finale <\/span>\u27a4<\/p><\/div><div class='step-nav ff_step_nav_last'><button style='float: left;'  type='button' data-action='prev' class='ff-btn ff-btn-prev ff-btn-secondary' aria-label='Indietro'>Indietro<\/button><button style='float: right;'  type='button' data-action='next' class='ff-float-right ff-btn ff-btn-next ff-btn-secondary' aria-label='Report Finale'>Report Finale<\/button><\/div><\/div><div style='display: none;' class=\" fluentform-step\" data-name=\"form_step-34_59\" ><div class=\"ff-el-group ff-el-section-break section_description ff_left\" data-name=\"section_break-34_60\" ><h3 class='ff-el-section-title'>Report finale<\/h3><div class='ff-section_break_desk'><p><strong>Grazie per aver utilizzato il Calcolatore di KPIs Webgas.net!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Qui in basso potrai visualizzare una tabella riassuntiva con i valori calcolati durante la compilazione.<\/p>\n<p>Non dimenticare di prenotare la tua consulenza gratuita per discutere con noi la prossima strategia che permetter\u00e0 al tuo brand di scalare il mercato digitale ed incrementare i tuoi ricavi online.<\/p><\/div><hr \/><\/div><div data-name=\"ff_cn_id_33\"  class='ff-t-container ff-column-container ff_columns_total_1 recap_col has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_61\" ><div class=\"accordion-body\">\n<div class=\"accordion\">\n<div class=\"container\">\n<h1 class=\"label\"><span style=\"font-size: 16px\">Visualizza il tuo Report<\/span><\/h1>\n<div class=\"content\">\n<div class=\"fin_recap_grid\">\n<div class=\"fin_name gold_cell\">MDC (in % sui ricavi netti):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"MDC_prsntg_display\" data-fallback=\"\"><\/span>%<\/div>\n<div class=\"fin_name gold_cell\">MDC (lordo):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"MDC\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name gold_cell\">MER di Breakeven:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"MER_BE\" data-fallback=\"\"><\/span> x<\/div>\n<div class=\"fin_name gold_cell\">CPA di Breakeven:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"CPA_BE\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name gold_cell\">Performance Budget:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"performance_budget\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name gold_cell\">Performance Budget (in percentuale):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"performance_budget_prsntg\" data-fallback=\"\"><\/span>%<\/div>\n<div class=\"fin_name gold_cell\">Branding Budget:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"branding_budget\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name gold_cell\">Branding Budget (in percentuale):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"branding_budget_prsntg\" data-fallback=\"\"><\/span>%<\/div>\n<div class=\"fin_name\">Ricavi senza IVA (al netto dei resi):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"revenue_without_vat_net_of_returns\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">AOV ( al netto dell'IVA):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"aov_without_vat\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Costo Totale delle\u00a0 Transazioni:\u00a0<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_transaction_cost\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Costo Totale delle Spedizioni:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_shipping_cost\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">COGS (in % sui ricavi):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"cogs_in_presntg\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">MER Target:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"mer_target\" data-fallback=\"\"><\/span> x<\/div>\n<div class=\"fin_name\">CPA Media Target:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"cpa_media_target\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Valore a Lungo Termine del Cliente:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_client_value\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">CAC di Breakeven:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"CAC_BE\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Target CAC:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"target_CAC\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Acquisti totali:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_orders_client\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">Ricavi Totali Cliente:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Ricavi Annuali Cliente:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"annual_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Valore Annuale Cliente:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"client_annual_value\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Ricavi Totali Cliente:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Budget complessivo:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"overall_budget\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">Conversioni stimate:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"estimated_conversions\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">Ricavi stimati:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"estimated_revenue\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">MER Performance stimato:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"estimated_mer_perfrmnce\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">MER Branding + Performance stimato:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"estimated_mer_brndng_perfrmnce\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">Numero di Nuovi Clienti previsto (al netto del Churn Rate):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"net_new_customers\" data-fallback=\"\"><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_34\"  class='ff-t-container ff-column-container ff_columns_total_1 recap_col has-conditions'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group  ff-custom_html result_container' tabindex='-1' data-name=\"custom_html-34_62\" ><div class=\"accordion-body\">\n<div class=\"accordion\">\n<div class=\"container\">\n<h1 class=\"label\"><span style=\"font-size: 16px\">Visualizza il tuo Report<\/span><\/h1>\n<div class=\"content\">\n<div class=\"fin_recap_grid\">\n<div class=\"fin_name gold_cell\">MDC (in % sui ricavi netti):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"MDC_prsntg_display\" data-fallback=\"\"><\/span>%<\/div>\n<div class=\"fin_name gold_cell\">MER di Breakeven:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"MER_BE\" data-fallback=\"\"><\/span> x<\/div>\n<div class=\"fin_name gold_cell\">CPA di Breakeven:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"CPA_BE\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name gold_cell\">Performance Budget:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"performance_budget\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name gold_cell\">Performance Budget (in percentuale):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"performance_budget_prsntg\" data-fallback=\"\"><\/span>%<\/div>\n<div class=\"fin_name gold_cell\">Branding Budget:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"branding_budget\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name gold_cell\">Branding Budget (in percentuale):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"branding_budget_prsntg\" data-fallback=\"\"><\/span>%<\/div>\n<div class=\"fin_name\">AOV ( al netto dell'IVA):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"aov_without_vat\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Costo Totale delle Transizioni:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_transaction_cost\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Costo Totale delle Spedizioni:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_shipping_cost\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">MER Target:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"mer_target\" data-fallback=\"\"><\/span> x<\/div>\n<div class=\"fin_name\">CPA Media Target:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"cpa_media_target\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Valore a Lungo Termine del Cliente:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_client_value\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">CAC di Breakeven:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"CAC_BE\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Target CAC:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"target_CAC\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Acquisti totali:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_orders_client\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">Ricavi Totali Cliente:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Ricavi Annuali Cliente:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"annual_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Valore Annuale Cliente:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"client_annual_value\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Ricavi Totali Cliente:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"total_client_revenue\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">Budget complessivo:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"overall_budget\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">Conversioni stimate:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"estimated_conversions\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">Ricavi stimati:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"estimated_revenue\" data-fallback=\"\"><\/span>\u20ac<\/div>\n<div class=\"fin_name\">MER Performance stimato:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"estimated_mer_perfrmnce\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">MER Branding + Performance stimato:<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"estimated_mer_brndng_perfrmnce\" data-fallback=\"\"><\/span><\/div>\n<div class=\"fin_name\">Numero di Nuovi Clienti previsto (al netto del Churn Rate):<\/div>\n<div class=\"fin_value\"><span class=\"ff_dynamic_value\" data-ref=\"net_new_customers\" data-fallback=\"\"><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-34_63\" ><p style=\"min-height: 32px;visibility: hidden\">SPACER<\/p><\/div><div data-name=\"ff_cn_id_35\"  class='ff-t-container ff-column-container ff_columns_total_1 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_34_email' id='label_ff_34_email' aria-label=\"Desidero ricevere il Report via mail\">Desidero ricevere il Report via mail<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_34_email\" class=\"ff-el-form-control\" placeholder=\"nome@esempio.it\" data-name=\"email\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group    ff-el-input--content'><div class='ff-el-form-check ff-el-tc'><label aria-label='Accetto la Privacy Policy e Acconsento a ricevere Email di Marketing.' class='ff-el-form-check-label ff_tc_label' for=gdpr-agreement_4738ae9ca5e566fc58c548ed9e7e995e><span class='ff_tc_checkbox'><input type=\"checkbox\" name=\"gdpr-agreement\" class=\"ff-el-form-check-input ff_gdpr_field\" data-name=\"gdpr-agreement\" id=\"gdpr-agreement_4738ae9ca5e566fc58c548ed9e7e995e\"  value='on' aria-invalid='false' aria-required=true><\/span> <div class='ff_t_c'>Accetto la Privacy Policy e Acconsento a ricevere Email di Marketing.<\/div><\/label><\/div><\/div><div class='ff-el-group'><div class='ff-el-input--content'><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for='checkbox_580971cc66470c2bb8ef82cd6689aaa9'><input  type=\"checkbox\" name=\"checkbox[]\" data-name=\"checkbox\" class=\"ff-el-form-check-input ff-el-form-check-checkbox\" value=\"True\"  id='checkbox_580971cc66470c2bb8ef82cd6689aaa9' aria-label='Desidero ricevere notizie e consigli su come migliorare le performance del mio business online.' aria-invalid='false' aria-required=false> <span>Desidero ricevere notizie e consigli su come migliorare le performance del mio business online.<\/span><\/label><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper ff_submit_btn_wrapper_custom'><button class=\"ff-btn ff-btn-submit ff-btn-md fin_cta_btn ff_btn_style wpf_has_custom_css\" type=\"submit\" name=\"custom_submit_button-34_64\" data-name=\"custom_submit_button-34_64\"  aria-label=\"Invia Report\">Invia Report<\/button><style>form.fluent_form_34 .wpf_has_custom_css.ff-btn-submit { background-color:rgba(0, 0, 0, 1);border-color:rgba(0, 0, 0, 1);color:#ffffff;min-width:100%; }form.fluent_form_34 .wpf_has_custom_css.ff-btn-submit:hover { background-color:rgba(255, 213, 1, 1);border-color:rgba(255, 213, 1, 1);color:#409EFF;min-width:100%; } <\/style><\/div><div class=\"ff-el-group\" data-name=\"action_hook-34_65\" ><\/div>        <div class=\"ff-step-t-container ff-inner_submit_container ff-column-container ff_columns_total_2\">\n            <div class=\"ff-t-cell ff-t-column-1\"><div class='step-nav ff_step_nav_last'><button style='float: left;'  type='button' data-action='prev' class='ff-btn ff-btn-prev ff-btn-secondary' aria-label='Indietro'>Indietro<\/button><\/div><\/div>\n            <div class=\"ff-t-cell ff-t-column-2\">\n                            <\/div>\n        <\/div>\n        <\/div><\/div><\/div>\n        <\/fieldset><input\n                    class=\"apbct_special_field apbct_email_id__elementor_form\"\n                    name=\"apbct__email_id__elementor_form\"\n                    aria-label=\"apbct__label_id__elementor_form\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><\/form><div id='fluentform_34_errors' class='ff-errors-in-stack ff_form_instance_34_1 ff-form-loading_errors ff_form_instance_34_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_34_1 = {\"id\":\"34\",\"ajaxUrl\":\"https:\\\/\\\/webgas.net\\\/wp-admin\\\/admin-ajax.php\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"after_label\",\"errorMessagePlacement\":\"inline\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_34_1\",\"form_id_selector\":\"fluentform_34\",\"rules\":{\"input_radio_1\":{\"required\":{\"value\":true,\"message\":\"Questo campo \\u00e8 obbligatorio\"}},\"Mdc_prsntg_input\":{\"required\":{\"value\":true,\"message\":\"Questo campo \\u00e8 obbligatorio\"}},\"mer_be_init\":{\"required\":{\"value\":false,\"message\":\"This field is required\"},\"numeric\":{\"value\":true,\"message\":\"This field must contain numeric value\"},\"min\":{\"value\":\"\",\"message\":\"Minimum value is \"},\"max\":{\"value\":\"\",\"message\":\"Maximum value is \"},\"digits\":{\"value\":\"\",\"message\":\"The number of digits has to be 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\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bf2b90 e-flex e-con-boxed e-con e-parent\" data-id=\"6bf2b90\" data-element_type=\"container\" data-e-type=\"container\" id=\"kpi_guida\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cccfa5d e-con-full e-flex e-con e-child\" data-id=\"cccfa5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dea067 elementor-widget elementor-widget-heading\" data-id=\"3dea067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guida &amp; Tooltips<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90bd5cb elementor-widget elementor-widget-text-editor\" data-id=\"90bd5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Migliora il tuo business online con il nostro<b data-stringify-type=\"bold\">\u00a0calcolatore KPI<\/b>\u00a0per il business online! Con questo strumento, potrai\u00a0<b data-stringify-type=\"bold\">misurare e analizzare gli indicatori chiave<\/b>\u00a0delle prestazioni della tua attivit\u00e0, sfruttare il suo vero potenziale e\u00a0<b data-stringify-type=\"bold\">ottimizzare il tuo business online<\/b>\u00a0per dominare davvero il mercato.<br \/><b data-stringify-type=\"bold\"><\/b><\/p><p><b data-stringify-type=\"bold\">Lo strumento \u00e8 molto intuitivo<\/b>\u00a0e semplifica il processo di monitoraggio, misurazione e miglioramento dei parametri aziendali, ma di seguito abbiamo raccolto\u00a0<b data-stringify-type=\"bold\">alcune indicazioni e consigli<\/b>\u00a0per consentirti di utilizzare il nostro calcolatore al meglio e senza difficolt\u00e0, fornendoti (in ordine alfabetico)\u00a0<b data-stringify-type=\"bold\">approfondimenti sui termini pi\u00f9 ricorrenti e rilevanti<\/b>\u00a0per comprendere le performance della tua impresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cc1dab e-con-full e-flex e-con e-child\" data-id=\"6cc1dab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3150219 e-con-full e-flex e-con e-child\" data-id=\"3150219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0498137 elementor-widget elementor-widget-heading\" data-id=\"0498137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AOV (Average Order Value)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f691a elementor-widget elementor-widget-text-editor\" data-id=\"88f691a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Questo dato rappresenta la media del valore totale degli ordini effettuati da clienti o visitatori su un sito web o in un punto vendita durante un periodo specifico, e si calcola dividendo il valore totale delle vendite per il numero totale di ordini effettuati nello stesso periodo.<\/p><p>L&#8217;AOV \u00e8 un indicatore cruciale per le aziende che vendono prodotti o servizi online poich\u00e9 fornisce una panoramica del valore medio di ogni transazione. Un AOV pi\u00f9 alto indica che i clienti tendono a spendere di pi\u00f9 ad ogni acquisto, mentre un AOV pi\u00f9 basso indica che le transazioni sono di valore inferiore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a296116 e-con-full e-flex e-con e-child\" data-id=\"a296116\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40b52c4 elementor-widget elementor-widget-heading\" data-id=\"40b52c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Branding budget<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a021328 elementor-widget elementor-widget-text-editor\" data-id=\"a021328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il &#8220;Branding Budget&#8221; \u00e8 una porzione specifica del budget aziendale destinata a finanziare tutte le attivit\u00e0 legate alla gestione e allo sviluppo del marchio (brand) di un&#8217;azienda.<\/p><p>Questo budget viene utilizzato per pianificare e eseguire iniziative finalizzate a costruire, promuovere, proteggere e migliorare l&#8217;immagine e la percezione del marchio tra il pubblico target e il mercato.<\/p><p>Questo budget copre una vasta gamma di iniziative che possono includere:<\/p><ul><li>Sviluppo del Marchio<\/li><li>Pubblicit\u00e0 e Promozione<\/li><li>Marketing e Comunicazioni<\/li><li>Ricerca di Mercato<\/li><li>Protezione del Marchio<\/li><li>Formazione e Sviluppo<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2011155 e-con-full e-flex e-con e-child\" data-id=\"2011155\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1285ca elementor-widget elementor-widget-heading\" data-id=\"a1285ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CAC di Breakeven (Customer Acquisition Cost)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b1f8c elementor-widget elementor-widget-text-editor\" data-id=\"e2b1f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Questo dato rappresenta il costo medio che un&#8217;azienda pu\u00f2 sostenere per acquisire un nuovo cliente senza perdere denaro nel breve termine, considerando che il valore del cliente acquisito copra almeno i costi di acquisizione stessi.<\/p><p>Mantenere il CAC di breakeven al di sotto del valore del cliente permette all&#8217;azienda di garantire che le attivit\u00e0 di acquisizione siano sostenibili e che, nel breve termine, la redditivit\u00e0 derivante dai nuovi clienti superi i costi necessari per acquisirli.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cabcf54 e-con-full e-flex e-con e-child\" data-id=\"cabcf54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81c7b98 elementor-widget elementor-widget-heading\" data-id=\"81c7b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CAC target<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b207ddf elementor-widget elementor-widget-text-editor\" data-id=\"b207ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Questo dato rappresenta il costo massimo che un&#8217;azienda \u00e8 disposta a sostenere per acquisire un nuovo cliente o cliente potenziale.<\/p><p>Il CAC target \u00e8 una parte fondamentale della strategia di marketing e di acquisizione clienti di un&#8217;azienda poich\u00e9, una volta fissato, l&#8217;azienda cerca di mantenere le sue attivit\u00e0 di marketing e acquisizione clienti entro questo limite: se il costo per acquisire un cliente supera il CAC target, l&#8217;azienda potrebbe rivedere o ottimizzare le sue strategie di acquisizione o il modo in cui gestisce le risorse di marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e14271 e-con-full e-flex e-con e-child\" data-id=\"7e14271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-260383f elementor-widget elementor-widget-heading\" data-id=\"260383f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Churn rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41901a3 elementor-widget elementor-widget-text-editor\" data-id=\"41901a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Anche noto italiano come &#8220;tasso di attrito&#8221;, questa metrica viene utilizzata nelle aziende per misurare la percentuale di clienti o abbonati che interrompono o cessano la loro relazione o utilizzo dei servizi dell&#8217;azienda durante un determinato periodo di tempo.<\/p><p>In altre parole, il churn rate misura il tasso di perdita di clienti o abbonati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd57c3e e-con-full e-flex e-con e-child\" data-id=\"bd57c3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acbca63 elementor-widget elementor-widget-heading\" data-id=\"acbca63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CLV (Customer Lifetime Value)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7ffab elementor-widget elementor-widget-text-editor\" data-id=\"4c7ffab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Questo termine indica una metrica aziendale che rappresenta il valore monetario previsto che un cliente generer\u00e0 durante l&#8217;intero periodo in cui far\u00e0 affari con un&#8217;azienda.<\/p><p>In altre parole, il CLV misura quanto denaro un cliente \u00e8 probabile che spenda con un&#8217;azienda nel corso della sua relazione commerciale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b4472a e-con-full e-flex e-con e-child\" data-id=\"7b4472a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-443270b elementor-widget elementor-widget-heading\" data-id=\"443270b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CPA di Breakeven (Cost Per Acquisition)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72016c9 elementor-widget elementor-widget-text-editor\" data-id=\"72016c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La definizione specifica del CPA di breakeven pu\u00f2 variare a seconda del contesto, ma in generale, rappresenta il costo medio che un&#8217;azienda pu\u00f2 sostenere per acquisire un nuovo cliente o cliente potenziale senza incorrere in perdite.<\/p><p>In altre parole, \u00e8 il limite massimo che un&#8217;azienda pu\u00f2 spendere per acquisire un cliente senza superare i ricavi generati da quel cliente nel breve termine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad7502a e-con-full e-flex e-con e-child\" data-id=\"ad7502a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c90d2d elementor-widget elementor-widget-heading\" data-id=\"4c90d2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">COGS (Cost Of Goods Sold)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e48ccc0 elementor-widget elementor-widget-text-editor\" data-id=\"e48ccc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Noto in italiano come &#8220;Costo dei Beni Venduti&#8221;, questo dato include tutti i costi che sono necessari per fabbricare, acquistare o rendere disponibili i prodotti o servizi che un&#8217;azienda vende ai suoi clienti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93ac32e e-con-full e-flex e-con e-child\" data-id=\"93ac32e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149551c elementor-widget elementor-widget-heading\" data-id=\"149551c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MDC (Margine Di Contribuzione)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1360ce elementor-widget elementor-widget-text-editor\" data-id=\"f1360ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Indicatore finanziario utilizzato per valutare la redditivit\u00e0 di un prodotto, servizio o linea di business all&#8217;interno di un&#8217;azienda, consiste nella differenza tra il prezzo di vendita di un prodotto o servizio e i costi variabili associati alla produzione o fornitura di quel prodotto o servizio.<\/p><p>In altre parole, rappresenta la parte del ricavo generato da un&#8217;unit\u00e0 venduta che contribuisce a coprire i costi variabili e, successivamente, a contribuire ai costi fissi e al profitto netto dell&#8217;azienda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f8415d e-con-full e-flex e-con e-child\" data-id=\"3f8415d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a1bbd elementor-widget elementor-widget-heading\" data-id=\"f0a1bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MER di Breakeven (Margin Efficiency Ratio)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1505c elementor-widget elementor-widget-text-editor\" data-id=\"2d1505c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Indicatore finanziario che rappresenta la percentuale delle spese di marketing rispetto al fatturato totale necessario per raggiungere il punto di pareggio (breakeven) in un&#8217;attivit\u00e0 o un progetto.<\/p><p>In altre parole, il MER misura quanti soldi vengono investiti in attivit\u00e0 di marketing rispetto al reddito generato da tali attivit\u00e0 fino a quando i costi totali uguagliano i ricavi, portando all&#8217;equilibrio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e08dc8b e-con-full e-flex e-con e-child\" data-id=\"e08dc8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2e585 elementor-widget elementor-widget-heading\" data-id=\"5b2e585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance budget<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6331b7b elementor-widget elementor-widget-text-editor\" data-id=\"6331b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il Performance Budget \u00e8 un tipo di budget aziendale che assegna risorse finanziarie in modo strategico per raggiungere obiettivi specifici di performance, come la crescita delle vendite, il miglioramento dell&#8217;efficienza operativa o la redditivit\u00e0.<\/p><p>Questo tipo di budget si basa sui dati storici, sulle previsioni e sugli indicatori di performance per guidare l&#8217;allocazione delle risorse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un calcolatore completo che ti permetter\u00e0 di verificare in tempo reale i dati fondanti del tuo business e scoprire trucchi e strategie per ottimizzare le sue prestazioni.<\/p>\n","protected":false},"featured_media":33110,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"21769","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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