{"id":7764,"date":"2020-12-23T11:22:16","date_gmt":"2020-12-23T11:22:16","guid":{"rendered":"https:\/\/webgas.net\/?post_type=case-studies&p=7764"},"modified":"2024-04-02T12:17:00","modified_gmt":"2024-04-02T10:17:00","slug":"pay-per-clic-settore-skincare","status":"publish","type":"case-studies","link":"https:\/\/webgas.net\/it\/caso-studio\/pay-per-clic-settore-skincare\/","title":{"rendered":"Pay per Clic – Settore Skincare"},"content":{"rendered":"\t\t
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Background & Obiettivi\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Il Cliente \u00e8 un player che opera nel settore skin-care nel mercato italiano.\u00a0<\/p>

Il cliente, prima dell’inizio della collaborazione aveva investito in Media Buying senza riuscire a raggiungere risultati soddisfacenti in termini di transazioni, tasso di conversione dell\u2019e-commerce e di ROAS.<\/p>

L’obiettivo del cliente quindi, erano chiaro fin da subito:\u00a0<\/p>

  • Aumentare il numero di<\/li>
  • Transazioni dell\u2019E-Commerce<\/li>
  • Aumentare il Tasso di Conversione dell\u2019E-Commerce<\/li>
  • Aumentare il ROAS\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Strategia e Azioni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Nella fase iniziale della collaborazione WebGas ha realizzato un piano di azione comprendente attivit\u00e0 iniziali di setup e azioni di ottimizzazione continuative.\u00a0 Alcune delle attivit\u00e0 chiave individuate sono:<\/p>

    • Definizione delle Buyer Personas<\/li>
    • Analisi del Customer Journey<\/li>
    • Strategia Media Buying Omnicanale<\/li>
    • Strategia di Misurazione e Tracciamento dei dati<\/li>
    • Dashboard Integrativa e Interattiva<\/li>
    • Creativity & Copy A\/B Testing<\/li><\/ul>


      Dopo un breve periodo di Testing, finalizzato ad individuare i canali, i segmenti di pubblico, le creativit\u00e0 e i copy pi\u00f9 performanti, sono state scalate le campagne nelle varie fasi del Customer Journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Risultati<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      I risultati raggiunti nel periodo Ottobre 2019 - Aprile 2020
      sono stati sintetizzati nei seguenti KPIs.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t+276,12%\u200b\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\tTasso di Conversione dell' E-commerce\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\tCrescita in percentuale di visitatori convertiti del +276,12%\u200b\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\tTransazioni\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\tIncremento del numero di transazioni effettuate del +1400%\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t6,7x\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\tROAS\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\t Ritorno sull'investimento del 6,7x\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Scopri tutti i risultati raggiunti con un brand che opera nel settore della skin-care!<\/p>\n","protected":false},"featured_media":1329,"menu_order":0,"template":"","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"1556","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"case-studies-category":[],"case-studies-tags":[269],"class_list":["post-7764","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies-tags-e-commerce"],"_links":{"self":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies\/7764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies\/7764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/media\/1329"}],"wp:attachment":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/media?parent=7764"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies-category?post=7764"},{"taxonomy":"case-studies-tags","embeddable":true,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies-tags?post=7764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}