{"id":7181,"date":"2020-09-08T15:50:44","date_gmt":"2020-09-08T15:50:44","guid":{"rendered":"https:\/\/webgas.net\/?post_type=case_study&p=7181"},"modified":"2024-04-02T12:39:04","modified_gmt":"2024-04-02T10:39:04","slug":"pay-per-clic-settore-illuminazione","status":"publish","type":"case-studies","link":"https:\/\/webgas.net\/it\/caso-studio\/pay-per-clic-settore-illuminazione\/","title":{"rendered":"Pay per Clic – Settore Illuminazione"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Background & Obiettivi\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Il Cliente \u00e8 un player che opera nel settore dell\u2019illuminazione da pi\u00f9 di 30 anni nel mercato italiano.<\/p>

Il cliente, prima dell’inizio della collaborazione non aveva mai investito in\u00a0 Media Buying e il 95% del fatturato veniva generato tramite i canali offline.<\/p>

L’obiettivo del cliente era chiaro fin da subito: aumentare il proprio fatturato sui canali digitali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Strategia e Azioni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nella fase iniziale della collaborazione WebGas ha realizzato un piano di azione comprendente attivit\u00e0 iniziali di setup e azioni di ottimizzazione continuative.\u00a0 Alcune delle attivit\u00e0 chiave individuate sono:<\/p>

  • Definizione delle Buyer Personas<\/li>
  • Analisi del Customer Journey e dei Modelli di Attribuzione<\/li>
  • Strategia Media Buying Omnicanale<\/li>
  • Strategia di Misurazione e Tracciamento dei dati<\/li>
  • Dashboard Integrativa e Interattiva<\/li><\/ul>

    Nei primi mesi della collaborazione, c\u2019\u00e8 stata una fase iniziale di Testing, finalizzata a comprendere realmente, quali canali e creativit\u00e0 avrebbero generato migliori risultati in termini di ROAS e CPA.<\/p>

    Una volta individuati gli asset vincenti, sono state scalate le campagne pi\u00f9 performanti sui vari segmenti di pubblico nelle varie fasi del Customer Journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t\t
    <\/div>\n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t

    Risultati<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    I risultati raggiunti nel periodo di collaborazione possono essere sintetizzati nei seguenti KPIs.:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\t\t+600%\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\tFatturato E-Commerce\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
    \n\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\tCrescita del fatturato dell'E.commerce di +600%\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\t\t+10%\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\tOrdine medio\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
    \n\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\tCrescita degli ordini medi di +10%\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\t\t+537%\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\tTransazioni\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
    \n\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t+537% Transazioni effettuate\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\t\t4,3x\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\tROAS\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
    \n\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\tRitorno sull'investimento di 4,3x \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Scopri tutti i risultati raggiunti con un brand che opera nel settore dell’illuminazione!<\/p>\n","protected":false},"featured_media":7182,"menu_order":0,"template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"1556","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"case-studies-category":[279],"case-studies-tags":[269],"class_list":["post-7181","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies-category-illuminazione","case-studies-tags-e-commerce"],"_links":{"self":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies\/7181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies\/7181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/media\/7182"}],"wp:attachment":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/media?parent=7181"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies-category?post=7181"},{"taxonomy":"case-studies-tags","embeddable":true,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies-tags?post=7181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}