{"id":6914,"date":"2020-05-10T13:36:09","date_gmt":"2020-05-10T13:36:09","guid":{"rendered":"https:\/\/webgas.net\/?post_type=case_study&p=6914"},"modified":"2026-04-24T09:19:33","modified_gmt":"2026-04-24T07:19:33","slug":"payperclic-settore-formazione","status":"publish","type":"case-studies","link":"https:\/\/webgas.net\/it\/caso-studio\/payperclic-settore-formazione\/","title":{"rendered":"Pay per Clic – Settore Formazione"},"content":{"rendered":"\t\t
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Background & Obiettivi\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Il Cliente \u00e8 un player che opera nel settore della formazione online da diversi anni nel mercato Italiano.<\/p>

Per molti anni ha investito in campagne Paid tramite diversi canali senza mai raggiungere risultati soddisfacenti, sia in termini di CPL ( Costo per Lead), che di CPA ( Costo per Acquisizione\/azione), che di ROAS (Return on Advertising Spending).\u00a0\u00a0<\/p>

Gli obiettivi del cliente quindi, erano chiari fin da subito:\u00a0<\/p>

  • Riduzione del CPL<\/li>
  • Riduzione del CPA<\/li>
  • Incremento del Numero di Iscritti<\/li>
  • ROAS Soddisfacente\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Strategia e Azioni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Inizialmente WebGas ha proposto al cliente un piano annuale, comprendente attivit\u00e0 iniziali di setup e azioni di ottimizzazione continuative.\u00a0 Alcune delle attivit\u00e0 chiave individuate sono:<\/p>

    • Definizione delle Buyer Personas<\/li>
    • Funnel Strategy per targetizzare diversi tipi di prospect<\/li>
    • Creazione Landing Page<\/li>
    • Ottimizzazione del CRM<\/li>
    • Strategia Media Buying Omincanale<\/li>
    • Strategia di Misurazione e Tracciamento dei dati<\/li>
    • Dashboard Integrativa e Interattiva<\/li><\/ul>

      Nei primi mesi della collaborazione, c\u2019\u00e8 stata una fase iniziale di Testing, finalizzata a comprendere realmente, quali canali, creativit\u00e0 e Landing Page avrebbero generato migliori risultati in termini di CPL e CPA.<\/p>

      Una volta individuati gli asset vincenti, sono state realizzate diverse campagne a seconda del Customer Journey dei differenti segmenti di pubblico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Risultati<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      I risultati raggiunti nel 2020 sono stati sintetizzati nei seguenti KPIs.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\tLead Generati\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\tAcquisizione di Lead +17.362%\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\tCPL\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\tRiduzione del costo per lead del -79,5%\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\tIncremento del +350% di nuove iscrizioni.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\tROAS\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\tValori del ritorno sull'investimento x7\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t-59%\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\tCPA\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\tRiduzione del costo per acquisizione del -59%\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Scopri tutti i risultati raggiunti con un brand che opera nel settore della formazione!<\/p>\n","protected":false},"featured_media":6924,"menu_order":0,"template":"","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"1556","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"case-studies-category":[286],"case-studies-tags":[281],"class_list":["post-6914","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies-category-formazione","case-studies-tags-lead-generation"],"_links":{"self":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies\/6914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":1,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies\/6914\/revisions"}],"predecessor-version":[{"id":48356,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies\/6914\/revisions\/48356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/media\/6924"}],"wp:attachment":[{"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/media?parent=6914"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies-category?post=6914"},{"taxonomy":"case-studies-tags","embeddable":true,"href":"https:\/\/webgas.net\/it\/wp-json\/wp\/v2\/case-studies-tags?post=6914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}