{"id":32152,"date":"2023-08-22T16:41:05","date_gmt":"2023-08-22T14:41:05","guid":{"rendered":"https:\/\/webgas.net\/facebook-ads-vs-google-ads\/"},"modified":"2023-12-06T12:14:16","modified_gmt":"2023-12-06T11:14:16","slug":"facebook-ads-vs-google-ads","status":"publish","type":"post","link":"https:\/\/webgas.net\/en\/blog\/facebook-ads-vs-google-ads\/","title":{"rendered":"Facebook Ads vs Google Ads: questions to ask yourself when choosing which platform to invest in."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32152\" class=\"elementor elementor-32152 elementor-19959\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32e8ae02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32e8ae02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2352c0fc\" data-id=\"2352c0fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ddd4dd1 elementor-widget elementor-widget-text-editor\" data-id=\"1ddd4dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Do you want to start investing in Ads for your brand, but don&#8217;t know where to start?&nbsp;<br><br>We understand that this is not easy. There are truly many platforms which to invest on. <br>From the more &#8220;famous&#8221; ones like Facebook Ads (now Meta Ads) and Google Ads to niche ones like LinkedIn or Twitter.<\/p>\n\n\n\n<p>In this article we will explain the<strong> <\/strong><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">differences between Facebook Ads and Google Ad<\/mark>s, the<strong> two most popular advertising platforms<\/strong>, the goals you can achieve on each platform, the visual differences between the two, and the advantages of each to grow your business or brand.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Immagine-in-evidenza-WebGas.net-2-1024x536.png\" alt=\"facebook ads vs google ads\" class=\"wp-image-20009\" width=\"703\" height=\"368\" srcset=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Immagine-in-evidenza-WebGas.net-2-1024x536.png 1024w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Immagine-in-evidenza-WebGas.net-2-300x157.png 300w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Immagine-in-evidenza-WebGas.net-2-768x402.png 768w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Immagine-in-evidenza-WebGas.net-2.jpg 1200w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/figure>\n\n\n\n<h2>How the <strong>two platforms work: <\/strong>Facebook Ads vs Google Ads<\/h2>\n\n\n\n<p>Let&#8217;s start with the basics, the operation of the two platforms.<\/p>\n\n\n\n<h3><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">1. Google Ads<\/mark><\/h3>\n\n\n\n<p><strong>Google Ads <\/strong>is a <strong>Pay per click<\/strong> platform, this means that you <strong>only pay when a person clicks on your ad<\/strong>.<\/p>\n\n\n\n<p>Google Ads placements are different, we have:<\/p>\n\n\n\n<ul><li><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\"><strong>Search Network<\/strong> <\/mark>( the core of Google Ads)<\/li><\/ul>\n\n\n\n<p>This allows advertisers to show ads for their business to users who are actively searching for the products or services offered by your business.&nbsp;<\/p>\n\n\n\n<p><em>How is this possible?<\/em><\/p>\n\n\n\n<p>Simple.  <br>You select keywords relevant to our business, on which we will bid (this term, in a nutshell, means the bid we make per click ).&nbsp; <br>As a result, when the customer types in that keyword, the ad will appear at the top of the SERP.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.35.57-1024x552.png\" alt=\"facebook ads vs google ads\" class=\"wp-image-19973\" width=\"545\" height=\"294\" srcset=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.35.57-1024x552.png 1024w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.35.57-300x162.png 300w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.35.57-768x414.png 768w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.35.57.png 1180w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/figure>\n\n\n\n<ul><li><strong><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">Shopping ads<\/mark><\/strong><\/li><\/ul>\n\n\n\n<p>In this case the <strong>ads<\/strong> are not textual as for the search network but<strong> visual<\/strong>.<br>Ads are automatically created based on the product feed.&nbsp;<\/p>\n\n\n\n<p>What is the product feed?<\/p>\n\n\n\n<p>It is a file that allows an online seller to export their product catalog to an online sales platform, in this case we will export it to the Google Merchant center.<br>The ads then go and get this information from the feed that is linked to the <a href=\"https:\/\/www.google.com\/intl\/it_it\/retail\/solutions\/merchant-center\/?&amp;fmp=1&amp;utm_id=gfr&amp;utm_source=google&amp;utm_medium=ha&amp;utm_campaign=it-it-bkws&amp;mcsubid=it-it-ha-g-mc-bkws&amp;gclid=CjwKCAjwt7SWBhAnEiwAx8ZLarbd1LVWFt6630FHn9IF2M4h0M7imgSwQ1XJ5xOVazWkWM3-SJd7IRoCNFoQAvD_BwE\" target=\"_blank\" rel=\"noopener\">Merchant Center<\/a>, which is linked to Google Ads.<br>The combination of these elements gives us the shopping ads.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We <strong>cannot bid ( make bids ) on keywords<\/strong> in this case, it all depends on the words searched by users.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.46.33-1024x395.png\" alt=\"facebook ads vs google ads\" class=\"wp-image-19975\" width=\"614\" height=\"237\" srcset=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.46.33-1024x395.png 1024w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.46.33-300x116.png 300w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.46.33-768x296.png 768w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.46.33.png 1420w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<ul><li><strong><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">Display ads:<\/mark><\/strong><\/li><\/ul>\n\n\n\n<p>Display ads help you <strong>promote your business when users are browsing online<\/strong>, watching a <strong>YouTube<\/strong> video <strong>,<\/strong> checking their <strong>Gmail inbox <\/strong>, or using an app or mobile device.<br>They consist of <strong>animated or static banners <\/strong>that are based on Adsense placements.  <br>We can use static Ads based on formats that we go and create and upload to the platform or we can create adaptive ads, which Google adapts to the available space.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.56.06-1024x287.png\" alt=\"facebook ads vs google ads\" class=\"wp-image-19977\" width=\"582\" height=\"163\" srcset=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.56.06-1024x287.png 1024w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.56.06-300x84.png 300w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.56.06-768x215.png 768w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.56.06-1536x430.png 1536w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-10.56.06-2048x574.jpg 2048w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/figure>\n\n\n\n<ul><li><strong><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">Video ads:<\/mark><\/strong><\/li><\/ul>\n\n\n\n<p>Video campaigns allow you to show <mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">ads within YouTube videos <\/mark>and on websites and apps running on Google video partners.<br>The main format is the<strong> in-stream Trueview<\/strong>, which gives us the opportunity to create <strong>short videos to promote the product <\/strong>.  <br>These video announcements can be inserted before, after or during the video played by the user.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3582-1024x737.jpg\" alt=\"facebook ads vs google ads\" class=\"wp-image-19969\" width=\"346\" height=\"249\" srcset=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3582-1024x737.jpg 1024w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3582-300x216.jpg 300w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3582-768x553.jpg 768w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3582.jpg 1169w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<ul><li><strong><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">Discovery ads:<\/mark><\/strong><\/li><\/ul>\n\n\n\n<p>They are a new type of campaign and are divided into: <strong>youtube feed<\/strong>, <strong>gmail tab promotions<\/strong> and <strong>android discovery feed<\/strong>. Formats can be carousels and pictures.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-11.06.13.png\" alt=\"facebook ads vs google ads\" class=\"wp-image-19979\" width=\"381\" height=\"354\"><\/figure>\n\n\n\n<ul><li><strong><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">In app campaigns<\/mark><\/strong><\/li><\/ul>\n\n\n\n<p>They promote <strong>in-app downloads or purchases<\/strong>.<br>Ads are visible on <strong>search, display and youtube <\/strong>.  <br>Google connects information from the App store and Play store with Google Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3583-473x1024.png\" alt=\"facebook ads vs google ads\" class=\"wp-image-19971\" width=\"218\" height=\"472\" srcset=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3583-473x1024.png 473w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3583-139x300.png 139w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3583-768x1662.png 768w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3583-710x1536.png 710w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3583-946x2048.png 946w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/IMG_3583.png 1170w\" sizes=\"(max-width: 218px) 100vw, 218px\" \/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">The peculiarity of Google?<\/mark><\/strong><\/p>\n\n\n\n<p><strong>Google, through search and shopping placements, responds to precise, timely demand that needs immediate solution, enables visual advertising on more than more than 2 mln sites, and allows reaching more than 90% of internet users.<\/strong><\/p>\n\n\n\n<p>If we consider display and video campaigns, these may fall under the category of &#8220;push advertising&#8221; even though the user seeing the ad is still profiled.<br>Now that you understand what and how many placements Google can offer,<mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\"> let&#8217;s turn to Facebook<\/mark>.<\/p>\n\n\n\n<h3><br><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">2. <strong>Facebook Ads<\/strong><\/mark><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noopener\">\n  <strong>Facebook ads<\/strong>\n<\/a> are paid ads that, as you might imagine, appear on Facebook and Instagram.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-11.49.00-1-628x1024.png\" alt=\"facevook ads vs google ads\" class=\"wp-image-20002\" width=\"-310\" height=\"-502\"><\/figure>\n\n\n\n<p>Facebook ads, may appear in<mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\"> different locations<\/mark>:<\/p>\n\n\n\n<ul><li><strong>Facebook Newsfeed<\/strong><\/li><li><strong>Instagram news feed<\/strong><\/li><li><strong>Facebook Marketplace<\/strong><\/li><li><strong>Video feed<\/strong><\/li><li><strong>Right column<\/strong><\/li><li><strong>Messenger Inbox<\/strong><\/li><li><strong>Instagram stories and reels<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-11.33.40-779x1024.png\" alt=\"\" class=\"wp-image-19981\" width=\"299\" height=\"393\" srcset=\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-11.33.40-779x1024.png 779w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-11.33.40-228x300.png 228w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-11.33.40-768x1010.png 768w, https:\/\/webgas.net\/wp-content\/uploads\/2022\/07\/Schermata-2022-07-12-alle-11.33.40.png 946w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><\/figure>\n\n\n\n<p>Facebook ads are shown to users who<strong> are not actively searching for a product or service<\/strong> as happens in Google search,<strong> <\/strong>but rather the ads will appear in a possible user&#8217;s Newsfeed on Facebook and Instagram.<\/p>\n\n\n\n<p>If you want to know how to make super effective ads for your Facebook Ads, <a href=\"https:\/\/webgas.net\/en\/copy-and-creativity-effective-for-your-facebook-ads\/\">this article<\/a> will give you a lot of useful insights.<\/p>\n\n\n\n<p>On Facebook it is possible to do <strong>\n  <mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">acquisition in a very precise way<\/mark>\n<\/strong> thanks to its <strong>advanced profiling capabilities<\/strong>, plus it is an <strong>inexpensive<\/strong> channel <strong>to gain visibility and reach many people,<\/strong> being&nbsp; the social platform with the largest number of monthly active users.<\/p>\n\n\n\n<p>There are in fact about <strong>2.60 billion registered users on Facebook, of these, about 1.75 billion use it daily <\/strong>(they are &#8220;active users&#8221;).<br>This creates the <mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">optimal space for a variety of companies<\/mark> to advertise on.<\/p>\n\n\n\n<p>Therefore based on the connections, interests and behaviors displayed by people browsing the web, Facebook is perfectly able to know who might be interested in a particular advertisement.<\/p>\n\n\n\n<p>I imagine you will now be super confused after all this information, but don&#8217;t worry in the following paragraphs we provide further clarity.<\/p>\n\n\n\n<h2><strong>Conscious question and Google Ads<\/strong><\/h2>\n\n\n\n<p>Conscious demand includes <strong>people who are aware that they have a<\/strong> need, a need to be met, are looking for the solution to their problems, and a way to fulfill their desires.<\/p>\n\n\n\n<p>So before you decide whether to invest in Google, you need to think about your product and your customers and ask yourself:<\/p>\n\n\n\n<p><em><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">&#8220;Where do my customers come from?&#8221;&nbsp;&nbsp;<\/mark><\/em><\/p>\n\n\n\n<p><em><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">&#8220;Is my product known?&#8221;<\/mark><\/em><\/p>\n\n\n\n<p><em><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">&#8220;Does the product or service I offer get searched on the Internet (such as Google)?&#8221;<\/mark><\/em><\/p>\n\n\n\n<p><em><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">&#8220;Is my target audience well defined?&#8221;<\/mark><\/em><\/p>\n\n\n\n<p>If the answer to these questions is yes, <strong>your traffic is probably coming from an informed demand<\/strong>.<\/p>\n\n\n\n<p>In this case you can intercept this demand through, for example, Google search campaigns.<\/p>\n\n\n\n<p>This is why <strong>Google advertising is defined<\/strong> as <strong>&#8220;pull<\/strong>.&#8221;<\/p>\n\n\n\n<p>The ability to intercept specific user searches and show products\/services that reflect these searches and solve their problems is definitely&nbsp;<strong>the strength of Google<\/strong>&nbsp;on which, as of today, it is the undisputed leader.<\/p>\n\n\n\n<p>Therefore, considering search positioning, the keywords they enter in the search bar arise from the need to find what they are looking for.&nbsp;<\/p>\n\n\n\n<p>The <strong>question<\/strong> that<strong> Google <\/strong>searches is <strong>conscious<\/strong>.<\/p>\n\n\n\n<p>If we instead consider campaigns on the Display Network, Youtube and Gmail, we are in the realm of latent demand.<\/p>\n\n\n\n<h2><strong>Latent demand and Facebook Ads<\/strong><\/h2>\n\n\n\n<p>In contrast to conscious demand, latent demand includes <strong>people who have not yet expressed an interest in your product or service<\/strong>, but may be interested. These are <mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">target customers to whom you can potentially sell your product or service<\/mark> but who are not ready to buy now.<\/p>\n\n\n\n<p>You may be wondering <em>, &#8220;<mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\"> If they are not ready to buy what do I care?&#8221;<\/mark><\/em><\/p>\n\n\n\n<p>Well, <strong>these users may have the same problem as those who actively search Google<\/strong>, but simply, for some reason, have not searched anything yet. <strong>They just need to be<\/strong> <strong>stimulated<\/strong>.<\/p>\n\n\n\n<p>Here comes Facebook to the rescue, with its<strong> &#8220;push&#8221; <\/strong>advertising, which <strong>aims to create a need in the unwitting user<\/strong>.<\/p>\n\n\n\n<p><em><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">&#8220;Ok but how do I tease them?&#8221;<\/mark><\/em><\/p>\n\n\n\n<p>Simple, with Ads that smash the feed, with memorable visual content and copy consistent with your brand positioning.<\/p>\n\n\n\n<p>Here you can find a guide <a href=\"https:\/\/webgas.net\/it\/risorse\/creativita-ads-vincenti-guida-completa\/\">\n  <strong>guide <\/strong>\n<\/a><strong>for creating winning Ads<\/strong>, make good use of it.<\/p>\n\n\n\n<h2><strong>Which one to choose? And why?<\/strong><\/h2>\n\n\n\n<p>Well now comes the hard part:<em><mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">&#8221; which of the two platforms do I choose for my product?&#8221;<\/mark><\/em><\/p>\n\n\n\n<p>In general, using one platform over another depends on your <mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">business goals and what you intend to achieve<\/mark>. <mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">&nbsp;<\/mark><\/p>\n\n\n\n<p>If you want to <strong>reach new customers who are in the buying process, Google Ads <\/strong>might be a better fit for you.  <br>But if you want to build <strong>your brand awareness and create a strong audience instead, Facebook<\/strong> will help you at a lower cost than Google.<\/p>\n\n\n\n<p>Of course, you also have to consider the issue of<strong> budget at hand<\/strong>.<\/p>\n\n\n\n<p>My advice, however, is to view these two powerful platforms in a <strong>complementary way<\/strong>, not as competitors.<\/p>\n\n\n\n<p>Have you ever heard of<mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\"> <em>&#8221; multichannel purchasing process&#8221;?<\/em><\/mark><\/p>\n\n\n\n<p>A user&#8217;s <strong>customer journey<\/strong> is increasingly<strong> multichannel and multidevice<\/strong>.<\/p>\n\n\n\n<p>This means that, most first-time buyers who see your product are not ready to buy unless they have a pressing need. <strong>Most people prefer to<\/strong> <strong>browse, read reviews and compare prices<\/strong>.<\/p>\n\n\n\n<p>This is why understanding the buyer&#8217;s journey and adopting a multichannel strategy can give you an <strong>edge over the competition<\/strong>. <br>It is essential to <strong>accompany the user on this long journey,<\/strong> continuing to be present as a brand in his or her online searches and browsing, keeping the memory high.<\/p>\n\n\n\n<p>Using Facebook and Google together is a great way to achieve this, especially since they show ads in different formats to an <strong>audience that is used to browsing with multiple devices and on multiple platforms<\/strong>.<br><br>Both channels have ways of hitting users at different stages of the funnel, in a variety of placements, with excellent targeting and retargeting potential, at the same time each has <strong>unique and powerful features <\/strong>and when used together can lead to excellent results.<\/p>\n\n\n\n<h2><strong>Conclusions<\/strong><\/h2>\n\n\n\n<p>Before you ask yourself which platform to invest in, you must therefore understand <strong>what your starting situation is, what resources you have at your disposal, and what your goals are <\/strong>. Only then can you define an effective strategy for your brand.&nbsp;<\/p>\n\n\n\n<p>In this article I have discussed only the two largest advertising platforms but there are many others that could help your business.<\/p>\n\n\n\n<p>If you need help untangling the magical world of marketing, <mark style=\"background-color:var(--ast-global-color-0)\" class=\"has-inline-color\">the Webgas team is<\/mark> here to help.<br>Please feel free to contact us by filling out the form at the bottom of the page.<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this article we will explain the differences between Facebook Ads and Google Ads, the two most popular advertising platforms, the goals you can achieve on each platform, the visual differences between the two, and the advantages of each to grow your business or brand.<\/p>\n","protected":false},"author":1,"featured_media":35860,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"1556","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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