Before I list all the potential reasons why your e-commerce is not selling, I would like to point out that this article was written considering that you have an e commerce built from in-depth market research and meticulous target audience research<\/a> behind you.<\/p>\n\n\n\n Because if there is no market for what you offer at the base, all efforts may be in vain<\/mark>.<\/mark><\/p>\n\n\n\n Net of the above, we want to help you identify potential problems why your e commerce is not selling and give you some tips to implement to increase sales. <\/p>\n\n\n\n Each cause-solution has been grouped under a macro catheory so as to make it easier for you to identify the problem. <\/p>\n\n\n\n Since May 2021, Google has decided to update its algorithm by placing User Experience<\/mark> more and more at the center<\/mark>. <\/p>\n\n\n\n This means that not only does it remain important to curate the content<\/strong> and all the indications until then communicated by Google, but it becomes crucial to focus on the experience<\/strong> that users have on our website or, in this case E-commerce.<\/p>\n\n\n\n Long story short: If the user has a negative browsing experience, your ecommerce will be penalized <\/mark>. <\/p>\n\n\n\n How is this point declined? <\/p>\n\n\n\n We identify some problems that might cause the user to have a negative experience:<\/p>\n\n\n\n If your user lands on your website and gets lost between pages<\/strong>, it is very likely that they will not complete the purchase. <\/p>\n\n\n\n Design also plays a key role here. A design that is heavy and too rich can confuse the user<\/mark> by making them feel the urge to interrupt the navigation.<\/p>\n\n\n\n Photos are an intrinsic part of your ecommerce design<\/strong>, and if your ecommerce is not selling, they may count among the most impactful causes. <\/p>\n\n\n\n In this regard, I ask you a question: Would you ever buy a product of which you find blurry, shoddy and unprofessional photos?<\/p>\n\n\n\n Or<\/p>\n\n\n\n Would you ever buy a product or service on a website that uses stock images already used hundreds of times by other competitors? <\/p>\n\n\n\n Photos are an investment, not a cost,<\/mark> and using authentic photos could really make the difference between a successful and a failing e-commerce. <\/p>\n\n\n\n Social proof is one of the reciprocity principles that help most in converting visitors into customers<\/mark>.<\/p>\n\n\n\n If your e commerce is not selling, it could be because users are not familiar with the products\/services you offer and do not feel reassured enough to make a purchase. <\/p>\n\n\n\n Social proof can be included in a website in the form of: <\/p>\n\n\n\n Let’s get into another category of issues that could impact your e commerce sales: information.<\/p>\n\n\n\n It goes without saying that if an e commerce does not provide detailed information regarding the products\/services it sells<\/mark>, it is very likely to fail.<\/p>\n\n\n\n Among the most important information to optimize in an ecommerce we find the information in the product tab.<\/p>\n\n\n\n If your e commerce is not selling, it could be a problem with the product tab<\/strong>.<\/p>\n\n\n\n The product sheet must provide all the useful information about that product\/service to leave the user in no doubt about what you offer.<\/mark><\/p>\n\n\n\n This will give an impression of expertise and competence<\/strong> about what you are selling and act as an additional reassurance to the user. <\/p>\n\n\n\n Ergo: The more relevant<\/strong> information you give on this page the better<\/mark>.<\/p>\n\n\n\n “If they don’t see you, you don’t exist.”<\/mark><\/p>\n\n\n\n Unfortunately, this is the case.<\/p>\n\n\n\n You can be the most competent person on the face of the earth, you can count all kinds of accolades and certifications, but if they don’t see you, you don’t exist. <\/p>\n\n\n\n SEO (Search Engine Optimization) dictates the rules to encourage indexing of your content, but it makes no promises. <\/p>\n\n\n\n Having an SEO-optimized ecommerce is one of the first aspects to take care of in your e commerce because, if done right, it can bring free traffic to your website\/e-commerce<\/mark> and, as a result, increase online sales.<\/p>\n\n\n\n We come to the hot button that no one ever wants to hear about: the bad reputation of one’s Brand <\/mark>. <\/p>\n\n\n\n It can happen to everyone to come across customers who, dissatisfied with their purchase or buying experience, leave a negative review or low rating of the product\/service<\/strong>, and this can also be normal if it is sporadic and not repeated over time. <\/p>\n\n\n\n If, however, it becomes the practice, then something is wrong.<\/p>\n\n\n\n Brand Reputation problems may depend on:<\/p>\n\n\n\n Difficulties can be opportunities: a Brand can take advantage of even negative reviews to demonstrate even more its closeness to the customer. <\/p>\n\n\n\n Technical problems most of the time do not depend on the e-commerce owner but on those who created it. <\/p>\n\n\n\n Some of these problems can negatively affect the user experience<\/strong> and, as a result, may be some of the reasons why your e commerce is not selling. <\/p>\n\n\n\n Your site is slow, very slow.<\/p>\n\n\n\n According to Google, for websites that load in 1 to 3 seconds<\/mark>, the bounce rate is about 32 percent, going up as the loading time increases. <\/p>\n\n\n\n Your e-commerce, therefore, should load within and not beyond this threshold. <\/p>\n\n\n\n Another technical problem to be dissected is the problem at check-out.<\/p>\n\n\n\n If a considerable percentage of users arrive at the check-out page<\/strong>, it means that much of the work is well done. <\/p>\n\n\n\n The user experience, design, and information are good, and then the user gets to the page where they can complete the purchase.<\/p>\n\n\n\n But alas, it gets stuck there.<\/strong><\/p>\n\n\n\n This may depend on:<\/p>\n\n\n\n Giving the user a choice of payment methods<\/mark> is one factor that could boost your e commerce sales. <\/p>\n\n\n\n In fact, whenever the opportunity to make an online purchase happens, you do not always have your credit card in hand<\/strong>.<\/p>\n\n\n\n This is why “alternative”<\/strong> and “express” payment methods<\/strong> (such as PayPal<\/a>), which have the card data already saved within them and only require authentication within the app to complete the payment, are increasingly being used. <\/p>\n\n\n\n If you want to optimize your ecommerce, try implementing these aspects:<\/p>\n\n\n\n Once they land on your e commerce, the user, in addition to liking the layout, has to understand it <\/mark>. <\/p>\n\n\n\n At the stage of market research and Brand positioning, it is crucial that communication is designed and created with a clear purpose by speaking to users interested in your products\/services and expressing brand identity and customer proximity. <\/p>\n\n\n\n Here, at this stage, if your e commerce is not selling, the problems may lie in communication. <\/p>\n\n\n\n The layout of your e-commerce is well thought out and well designed, but the communication is aimed at the wrong target audience<\/mark>. <\/p>\n\n\n\n Glaring mistake!<\/strong><\/p>\n\n\n\n Let me give you an example: <\/p>\n\n\n\n If you sell Skateboards and in brand positioning you have identified Generation Z as your Target audience, then you cannot talk to them in an encyclopedic or formal way. <\/p>\n\n\n\n Instead, you will prefer an informal style, and u ToV that perhaps takes advantage of wordplay and youthful “slang”!<\/p>\n\n\n\n One of the mistakes most often made is to think that targeting communication specifically is a bad thing and risks cutting off important slices of users. <\/p>\n\n\n\n Yes, this may be true. <\/p>\n\n\n\n BUT it will also enable you to attract and retain precisely those customers who interest you by winning their sympathy<\/mark>.<\/p>\n\n\n\n Having a specific positioning and targeting a specific niche simplifies communication efforts<\/mark> because:<\/strong><\/p>\n\n\n\n Remember: The investment in Copywriting and communication in general many times may seem high, but it is vital in creating a basic structure that works in favor of your Brand’s growth.<\/p>\n\n\n\n As we all know, in order to optimize an e commerce, one must also optimize all those related aspects that lie outside the ecommerce itself. <\/p>\n\n\n\n I’m talking about social networks. <\/p>\n\n\n\n Social is an integral part of the strategy to grow online and, as such, it must follow the following characteristics to work well:<\/p>\n\n\n\n Social, if followed professionally and consistently, can really be a resource that makes a difference in the effectiveness of your E commerce. <\/p>\n\n\n\n An E commerce is a platform that handles sensitive user data at the purchase stage and therefore must be equipped with all the trappings to secure transactions and the user experience.<\/p>\n\n\n\n The Terms and Conditions page governs the relationship between your online shop and the customer, and it is important that it is written with reference to related regulations and contains.<\/p>\n\n\n\n By reading the terms and conditions, the user should feel reassured about the quality of your service and should not find flaws that could undermine his or her shopping experience. <\/p>\n\n\n\n Legalblink, in this article<\/a>, mentions all the aspects to consider when developing the Terms and Conditions page of an e commerce.<\/p>\n\n\n\n Return policies are the greatest incentive to purchase that you can give your users and an expression of efficient customer care that thinks about the needs of the consumer. <\/p>\n\n\n\n Amazon is the most successful example of customer care in recent decades, which, thanks to its unbeatable return policies, manages to sell anything with the assurance that it can then be returned without telling a nor ba. <\/p>\n\n\n\n By no means am I telling you to become like Amazon, but to pay special attention to return policies to give an incentive to buy. <\/p>\n\n\n\n In this Shopify article<\/a> you can find everything you may need in writing your return policies. <\/p>\n\n\n\n If after trying them all, nothing works, it is time to make a constatation: <\/p>\n\n\n\n The sore point may be your offer declined in the following issues: <\/p>\n\n\n\n![\"\"](\"https:\/\/webgas.net\/wp-content\/uploads\/2023\/08\/v1-3-1024x536.png\")
<\/figure>\n\n\n\nPROBLEMS AND SOLUTIONS TO MAKE YOUR ECOMMERCE SUCCESSFUL<\/strong><\/h2>\n\n\n\n
1) UX\/UI PROBLEM<\/strong><\/h3>\n\n\n\n
1.1 Confusing layout and design<\/strong><\/h4>\n\n\n\n
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1.2<\/strong> Poor photos<\/strong><\/h4>\n\n\n\n
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1.3<\/strong> Lack of reviews or social proof<\/strong><\/h4>\n\n\n\n
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2) INFORMATION PROBLEM <\/strong><\/h3>\n\n\n\n
2.1 Unclear or incomplete product sheet<\/strong><\/h4>\n\n\n\n
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3)<\/strong> SEO PROBLEM <\/strong> <\/h3>\n\n\n\n
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![\"\"](\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/09\/banner-ottimizzare-ottica-seo-1024x307.jpg\")
<\/a><\/figure>\n\n\n\n4) NOT SO GOOD BRAND REPUTATION<\/strong><\/h3>\n\n\n\n
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5) TECHNICAL AND PAYMENT PROBLEMS<\/strong><\/h3>\n\n\n\n
5.1 Loading slowness<\/strong><\/h4>\n\n\n\n
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5.2 Problems at check-out<\/strong><\/h4>\n\n\n\n
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5.3 Few payment options<\/strong> <\/h4>\n\n\n\n
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6) COMMUNICATION PROBLEM <\/strong><\/h3>\n\n\n\n
6.1<\/strong> Communication does not speak to the target audience<\/strong><\/h4>\n\n\n\n
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![\"\"](\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/09\/definisci-buyer-personas-1024x307.jpg\")
<\/a><\/figure>\n\n\n\n6.2 Do not use SOCIAL to channel users to the site<\/strong><\/h4>\n\n\n\n
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7) SECURITY PROBLEM AND CUSTOMER CARE<\/strong><\/h3>\n\n\n\n
7.1 Terms and Conditions <\/strong><\/h4>\n\n\n\n
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7.2<\/strong> Return policies <\/strong> <\/h4>\n\n\n\n
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8) SUPPLY PROBLEM<\/strong><\/h3>\n\n\n\n
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![\"\"](\"https:\/\/webgas.net\/wp-content\/uploads\/2022\/09\/banner-richiedi-consulenza-1024x307.jpg\")
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