{"id":7850,"date":"2020-12-30T10:10:01","date_gmt":"2020-12-30T10:10:01","guid":{"rendered":"https:\/\/webgas.net\/case-studies\/web-development-seo-dental-sector\/"},"modified":"2022-01-26T15:16:09","modified_gmt":"2022-01-26T15:16:09","slug":"web-development-seo-dental-sector","status":"publish","type":"case-studies","link":"https:\/\/webgas.net\/en\/case-study\/web-development-seo-dental-sector\/","title":{"rendered":"Web Development & Seo – Dental Sector"},"content":{"rendered":"\t\t
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Background & Goals\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Client is a player operating in the dental sector in the Campania region.<\/p>

The client’s website presented numerous critical aspects that prevented Digital Growth, including:<\/p>

  • Unresponsive website and not optimized for various devices;<\/li>
  • No SEO optimization for search engines;<\/li>
  • Outdated website design.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Strategy & Action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    The customer has entrusted WebGas with a series of activities that can be summarized in:<\/p>

    • Complete website redesign with a mobile-first approach;<\/li>
    • SEO optimization;<\/li>
    • Content Strategy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      <\/div>\n\t\t\t\t\t\t\t
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      Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      The results achieved during the collaboration period can be summarized in the following KPIs:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\t+1.380\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\tLeads from Organic Research\u200b\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\tLead growth through organic positioning +1,300%\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t+800%\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\tImpression\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\t+ 800% increase in website views\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\t+1.200%\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\tClick\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\tIncrease number of visitors to the website + 1,200%.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\t+600% \t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\tCTR\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\tCost per acquisition reduction of -59%\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Discover all the results achieved with a brand operating in the dental sector!<\/p>\n","protected":false},"featured_media":7916,"menu_order":0,"template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"1556","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"case-studies-category":[],"case-studies-tags":[],"class_list":["post-7850","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies\/7850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies\/7850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/media\/7916"}],"wp:attachment":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/media?parent=7850"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies-category?post=7850"},{"taxonomy":"case-studies-tags","embeddable":true,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies-tags?post=7850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}