{"id":7847,"date":"2020-12-30T10:09:30","date_gmt":"2020-12-30T10:09:30","guid":{"rendered":"https:\/\/webgas.net\/case-studies\/pay-per-click-food-sector\/"},"modified":"2022-01-27T10:31:01","modified_gmt":"2022-01-27T10:31:01","slug":"pay-per-click-food-sector","status":"publish","type":"case-studies","link":"https:\/\/webgas.net\/en\/case-study\/pay-per-click-food-sector\/","title":{"rendered":"Pay Per Click – Food Sector"},"content":{"rendered":"\t\t
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Background & Goals\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Client is a Startup operating in the Italian Food sector.<\/p>

Being a new Startup, the client had never invested large budgets in Media Buying activities.<\/p>

The objectives to be achieved in the first period of collaboration were defined together and can be summarized in:<\/p>

  • Increase and Grow the CRM of qualified Leads interested in the customer’s final offer;<\/li>
  • CPL (Cost per Lead) Content.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Strategy and Actions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Initially, WebGas proposed an action plan including initial setup activities and ongoing optimization actions.<\/p>

    Some of the key activities identified were:<\/p>

    • Definition of Buyer Personas;<\/li>
    • Full Funnel Lead Generation Strategy;<\/li>
    • E-Mail Marketing Strategy;<\/li>
    • Implementation of Marketing Automation Activities;<\/li>
    • Data Measurement and Analysis Strategy;<\/li>
    • Consultancy Creativity to be realized;<\/li>
    • Interactive and Integrative Dashboard.<\/li><\/ul>

      Already in the first testing period, excellent results were achieved in terms of qualified Leads and CPL.<\/p>

      In fact, already from the second month of collaboration, some campaigns targeted on audiences for better performing interests and lookalike have been scaled.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      The results achieved in the collaboration period: August 2020 - December 2020 can be summarized in the following KPIs:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t+3.212%\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\tNew Leads\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\t+3.212% Leads \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t2,03\u20ac\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\tCPL \t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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      \n\t\t\t\t\t\t\tCost per Lead = 2.03\u20ac\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Discover all the results achieved with a brand operating in the food sector!<\/p>\n","protected":false},"featured_media":7916,"menu_order":0,"template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"1556","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"case-studies-category":[],"case-studies-tags":[],"class_list":["post-7847","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies\/7847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies\/7847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/media\/7916"}],"wp:attachment":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/media?parent=7847"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies-category?post=7847"},{"taxonomy":"case-studies-tags","embeddable":true,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies-tags?post=7847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}