{"id":37134,"date":"2024-02-02T12:22:03","date_gmt":"2024-02-02T11:22:03","guid":{"rendered":"https:\/\/webgas.net\/case-study\/avalon-italia-furniture-sector\/"},"modified":"2026-02-27T16:46:37","modified_gmt":"2026-02-27T15:46:37","slug":"avalon-italia-furniture-sector","status":"publish","type":"case-studies","link":"https:\/\/webgas.net\/en\/case-study\/avalon-italia-furniture-sector\/","title":{"rendered":"Avalon Italy – Furniture Sector"},"content":{"rendered":"\t\t
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Background & Goals\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The client is a brand that operates in the furniture industry<\/b>, particularly in the home & garden <\/strong>sector and in the sale of Poufs, Sacco Armchairs, and Sofas for both indoor and outdoor use in homes or businesses. <\/p>\n

In Italy, the brand stands out as a manufacturer rather than a retailer. Moreover, these are 100% Made In Italy products<\/strong> made and shipped directly from the brand<\/strong>.<\/p>\n

In line with business growth, the client’s goal was to increase the revenue generated by the website<\/strong> while maintaining an acceptable ACOS, generating returns for the entrepreneur.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Strategy and Actions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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WebGas proposed an action plan to the client, including ongoing optimization activities<\/strong> for the tracking part and implementation and management of advertising campaigns<\/strong> on search engines and social netwoks.<\/p>\n

Some <\/span>key activity selected<\/b>: <\/span> <\/p>\n

    \n
  1. Defining the Conversion Funnel;<\/li>\n
  2. Technical setup of Campaigns on Meta Ads and Google Ads channels;<\/li>\n
  3. Data Measurement and Analysis Strategy;<\/li>\n
  4. Segmentation and Sculpting Google Ads Search and Perfomance Max Campaigns;<\/li>\n
  5. Google CPA Reduction and Stabilization;<\/li>\n
  6. Implementation and management of efficient Meta Ads campaigns;<\/li>\n
  7. Scaling of Google Budget and Facebook Ads, maintaining acceptable ACOS;<\/li>\n
  8. Creating an Interactive and Integrative dashboard for data visualization on Data studio;<\/li>\n
  9. Realization of UGC content in partnership with partner agency;<\/li>\n
  10. Tracking conversions on advertising and Analytics platforms.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Results<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    The results achieved during the period of cooperation (November 2021 - June 2022) are as follows:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t5,9x\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tBlended ROAS\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t+144,5%\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tIncrease in revenue over the previous period\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t1532 (+124,6%)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tNumber of orders on Shopify\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t180\u20ac (+9%)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tAverage Order Value Shopify\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t4,3x\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tROAS Google\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t4,3x\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tROAS Facebook\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Background & Goals The client is a brand that operates in the furniture industry, particularly in the home & garden sector and in the sale of Poufs, Sacco Armchairs, and Sofas for both indoor and outdoor use in homes or businesses. In Italy, the brand stands out as a manufacturer rather than a retailer. Moreover, […]<\/p>\n","protected":false},"featured_media":31702,"menu_order":0,"template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"40425","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"case-studies-category":[],"case-studies-tags":[343],"class_list":["post-37134","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies-tags-case-study-pdf"],"_links":{"self":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies\/37134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":1,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies\/37134\/revisions"}],"predecessor-version":[{"id":47382,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies\/37134\/revisions\/47382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/media\/31702"}],"wp:attachment":[{"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/media?parent=37134"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies-category?post=37134"},{"taxonomy":"case-studies-tags","embeddable":true,"href":"https:\/\/webgas.net\/en\/wp-json\/wp\/v2\/case-studies-tags?post=37134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}