Le Stelle
Founded in 1981 in Campania, Italy, the Le Stelle company has its roots in the culture and tradition of Italian wedding favors. For more than 40 years, in fact, the taste for elegance and refinement coupled with a quality-price ratio that is difficult to match in the confines of the international market, have distinguished the activity of Le Stelle and its professional artisans, always attentive in their attention to detail and research for innovation.
The challenge
The redesign and replatforming project of Le Stelle’s ecommerce wedding favors gave us the opportunity to confront unique and demanding data migration challenges, requiring extensive study activities on the data management platform (Mexal) employed by the company and the connectors needed to connect with Woocommerce databases.
Every product, user profile and associated information was meticulously managed by our technicians so that no data was lost in the migration process, while on the design side we worked to return Le Stelle faves and the company’s customers to a unique, elegant and accessible space to finalize their purchase.
Graphics & Design
The new Le Stelle e-commerce offers a space where intuitive navigation paths, product search through clear and specific filter categories, and a clean and uncluttered interface minimize the time and resources invested by customers in finalizing purchases.
In addition, through licensed and state-of-the-art tools, the ability to manage within the site itself a dedicated space for Le Stelle sales agents has been implemented. Through a dedicated Dashboard, industry professionals affiliated with Le Stelle can manage customers by zone and buying ranges, placing orders on their behalf and collecting data critical to brand growth and offer customization.
On the stylistic front, the new Le Stelle site adopts a palette where the predominance of “Navy blue” gives depth to the interface and elegance to the shopping experience, which is made pleasant and intuitive thanks to an arrangement of the products in the catalog and the information associated with them that facilitates their identification and reading.
