Case Study
Pay Per Click - Cosmetics Sector
Background & Goals
The Client is a player operating in the cosmetics sector in the Italian market.
The customer, before the start of the collaboration had invested in Media Buying without being able to achieve satisfactory ROAS results.
The customer’s goal was therefore clear right away:
Increase ROAS
Strategy & Actions
In the initial phase of the collaboration, WebGas created an action plan including initial setup activities and continuous optimization actions. Some of the key activities identified are:
After a short period of testing, aimed at identifying the best performing channels, audiences, creatives and copy, the campaigns were scaled in the various phases of the Customer Journey.
The results achieved in the period November 2019 - July 2020 have been summarized in the following KPIs.
5,5xFacebook ROAS
Facebook Return on Advertising Spend 5,5x
3,3xGoogle ADS ROAS
Google ADS Return on Advertising Spend 3,3x