Have you already adjusted your emails to the new Gmail and Yahoo anti-spam policies effective February 2024?
The world of digital marketing is constantly evolving, and in February 2024, Yahoo and Gmail introduced significant innovations that require ready adaptability on the part of industry professionals. In this article, we will explore the changes made by both platforms and provide you with effective strategies for coping with these changes. But let us explore these developments in detail and observe how effective strategies can be against this digital revolution.
Domain Authentication: Essential for Email Credibility
One of the major changes required by Gmail and Yahoo is the adoption of owned domains, abandoning the use of free domains such as @gmail or @yahoo. These must be authenticated through the implementation of SPF and DKIM email authentication methods.
- SPF (Sender Policy Framework): SPF is an email authentication framework that verifies whether the sending server is authorized to send email on behalf of a given domain. By correctly configuring SPF, a mechanism is established to help prevent falsification of sender addresses.
- DKIM (DomainKeys Identified Mail): DKIM is an email authentication protocol that digitally signs emails to ensure the integrity and authenticity of the sender. Implementing DKIM is essential to protect your online reputation and ensure that your communications are trustworthy.
Compliance with additional requirements, such as domain alignment and the creation of a DMARC policy, is essential to avoid disruptions in the ability to send email in significant volumes.
What’s new in the monitoring phase
To successfully adapt to the Yahoo and Gmail changes and avoid severe repercussions in receiving the emails you send to your users or consumers, consider above all simple but effective strategies:
- Constant Monitoring of Metrics: Use email marketing metrics monitoring tools to assess the impact of changes. Periodically adjust your strategies based on metrics such as open rate and conversion.
- Advanced Personalization: Deepen the personalization of your campaigns to make emails more relevant to your audience. Uses behavioral and demographic data to segment more accurately.
- Content Optimization: Review and optimize your content to ensure it meets the new Yahoo and Gmail policies. Avoid sensationalistic language and practices that could be interpreted as spam.
To ensure compliance, it is essential to optimize unsubscribe processes and adopt practices aimed at minimizing spam reports while maintaining a rate significantly below the established limit.
Additional Requirements: Beyond Standards
For those sending more than 5,000 emails per day, additional configurations are required, such as aligning the sender domain with the DKIM signature or envelope-sender, along with creating a DMARC policy, even if set to none.
- DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a policy that consolidates SPF and DKIM, providing an additional layer of security. Even when set to none, DMARC contributes reports on the handling of emails sent on behalf of your domain. Helps protect the brand from phishing attacks by allowing the sender to specify how they want unauthenticated messages to be handled.
Compliance with additional requirements, such as domain alignment and creation of a DMARC policy, is essential to avoid disruptions in the ability to send email in significant volumes.
Navigating the Future of Your Emails with Security
In an ever-changing digital environment, it is imperative for digital marketers and digital transformation practitioners to readily adapt to the new directives from Gmail and Yahoo.
By following our strategies, you will not only maintain your ability to communicate via email effectively, but you will position your company for success in an increasingly competitive digital environment. Prepare for the future by embracing change and taking full advantage of the opportunities these new policies can offer.